The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Creative Use of Data

Year in Search 2021

Agency Google Brand Studio / San Francisco

Client Google



Annual ID


About the Work

Every year, Google launches a “Year in Search” film – a comprehensive retrospective of the year based on Google's unique ability to highlight what captivated people around the world through the lens of Google Search. And the last few years brought with them a series of global events that left the world in survival mode, forced to overcome unprecedented challenges. In a year that continued to test many, the world searched “how to heal” more than ever. With this insight as the starting point, we created a film that illustrates healing through the specific lens of 2021 – from its darkest moments to its most triumphant, with topics ranging from loss, Covid-19 vaccines, and mental health to resilience, community, family, and ultimately, hope. Along with an instrumental version of “Driver’s License,” the 2021 breakout hit by Olivia Rodrigo, the film featured emotionally resonant moments from gymnast Simone Biles, tennis player Naomi Osaka, and actor Elliot Page. These, paired with powerful events that illustrated communities coming together, wove together a realistic yet hopeful story of how 2021 impacted the world. Since its global launch on Youtube, the film has gotten over 237 million views, and aired on broadcast throughout December.


Year in Search 2021 - Global Search Data

Year in Search 2021 - Timeline Data

2022 Awards

Total Points: 9


Internal / In-House Agency

Google Brand Studio / San Francisco

Post Production Company

Chapeau Studios / Los Angeles

Edit Support

Zach Jones

Related Awards





Follow Us