The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Targeting
Annual ID
OS22_CU018M
About the Work
We data analyzed Cyber Monday’s most searched products in Chile and compared local prices with those in destinations we fly to. In most cases, local prices were more expensive than buying a plane ticket plus the same product abroad. So, after two years of lockdowns, we invited people to do both.
2022 Awards
Total Points: 3
Merit
Credits
Agency
MRM Santiago / Santiago
McCann / Santiago
Production Company
Cinemagica / Santiago
Art Director
Alexander Blancheteau
David Vieli
Fabian Uribe
Felipe Almendras
Fernanda Gonzalez
Juan Ignacio Egenau
Sebastián Rivera
Sergio Miranda
Copywriter
Alí Hernandez
Catalina Lira
Letizia Jorquera
Chief Creative Officer
Jose Ignacio Solari
Creative Director
Leo Chiesi
Director
Nicolas Ureta
Pepe Garrido
Producer
María Isabel Arriagada
Account Supervisor
Mitsuko Yamada
Managing Director
Pablo Sommer
Postproducer
Gabriel Garcia
Regional Creative Director
Samuel Estrada
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