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The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Creative Use of Data

Fly Over Cyber Monday

Agency MRM / Santiago + McCann / Santiago + Cinemagica / Santiago

Client Latam Airlines



Annual ID


About the Work

We data analyzed Cyber Monday’s most searched products in Chile and compared local prices with those in destinations we fly to. In most cases, local prices were more expensive than buying a plane ticket plus the same product abroad. So, after two years of lockdowns, we invited people to do both.

2022 Awards

Total Points: 3




MRM Santiago / Santiago
McCann / Santiago

Production Company

Cinemagica / Santiago

Chief Creative Officer

Jose Ignacio Solari

Creative Director

Leo Chiesi

Account Supervisor

Mitsuko Yamada

Managing Director

Pablo Sommer


Gabriel Garcia

Regional Creative Director

Samuel Estrada

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