The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Design

The Most Valuable News

Agency Africa / São Paulo

Client Folha de S.Paulo Newspaper


Editorial / Magazines & Newspapers

Annual ID


About the Work

According to the Massachusetts Institute of Technology, fake news spreads 70% faster than real news. And 62% of Brazilians do not know how to distinguish false news from real news. With Folha de São Paulo The Most Valuable News, our objective is to open society eyes about how danger fake news is to the world. In today's world, it is increasingly difficult to know what news to believe. Folha de São Paulo, a newspaper that has been working in search of facts for 100 years, knows that the truth has never been worth so much. It is worth as much as a country's currency. So, it’s fair enough to print our newspaper as money is printed. The Most Valuable News is a special edition of Folha de São Paulo printed with all the criteria used in printing money, bringing true stories about the main targets of fake news today . Valuable News is a newspaper printed with the same criteria as money and the most important documents in the World. Such as: security paper, watermark with light and dark tones, elements visible to ultra-violet light, fluorescent fibers, exclusive holographs, microlettering, microprints, micro-perforated numbering and tactile printing.

2022 Awards

Total Points: 45



Africa / Sao Paulo

Production Company

Saigon Filmes

Music / Sound Production Company


Chief Creative Officer

Sergio Gordilho

Chief Technology Officer

Fabio Palma

Creative Technologist

Valerio Oliveira


Manu Mazzaro

Director of Photography

Luciana Baseggio

Executive Producer

Marcelo Altschuler


Rodrigo Pirim


Aldo Pini

Agency Producer

Rodrigo Ferrari

Project Manager

Leandro Gomes

Adtech Director

Vinicius Canola

Agency Editor & Motion Designer

Ricardo Matta
Glauber Tsu

Agency Producers

Patricia Gaglioni
Fernanda Segura

art e content

Luis Félix

client service

Claudia Almeida

Client Service

Fernanda Gomes
Karin Diniz
Rafael Costa

Digital Production Director

Fernando Tolusso

Director of Special Projects

Juliana Leite
Monique Lima




Gabriela Dib
Rodrigo Famelli

public relations

Carina Miranda
Fabiana Antacli

Special Projects

Lica de Souza
Caio Rodrigues
Fernando Alonso
Isabela Levy
Julia Newman
Thays Miranda

Sustainability & Institutional Relations

Raphae Vandystadt

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