The One Show
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Category
Digital Design
Annual ID
OS22_DE011G
About the Work
The Unfiltered History Tour is a guerrilla tour of the British Museum carried out by re-engineering AR in Instagram Filters that add dog ears to selfies to instead scan 3D life-sized artefacts and unfilter the Museum's Imperial narrative. Visitors can scan the Museum's disputed artefacts and see them being teleported back in time to their home countries, with first-ever depictions of violent moments in history told from the perspective of once-colonised voices. People around the world could also unfilter history through immersive audio-visual experiences on the Unfiltered History Tour’s website. Each frame has been inspired by Kurusawa black and white movies (Kurusawa mode), designed to match the high emotion of the native experts and their perspectives.
The histories of the British Museum’s looted artefacts have only ever been told from a colonial perspective. Our challenge was to give a first-ever visual depiction to these moments in history from a marginalised perspective while maintaining historical accuracy. We collaborated with an Art Historian, and a representative from each artefacts’ home country. So that the visuals appreciated the different cultures, instead of appropriating them. Each frame illustrates an accurate depiction of the unique connection each artefact had with its origin country, with an illustrative style that provides a visual experience instead of just a visual tour. The Kurusawa black and white mode, complemented by the strong lighting gave each frame a cinematic, yet serious feel. For the first time, colonies were depicted as formidable forces to reckon with, as they squared off against the British Empire, defending their colonial treasures - unseen in historical documentation or textbooks, so far.
The histories of the British Museum’s looted artefacts have only ever been told from a colonial perspective. Our challenge was to give a first-ever visual depiction to these moments in history from a marginalised perspective while maintaining historical accuracy. We collaborated with an Art Historian, and a representative from each artefacts’ home country. So that the visuals appreciated the different cultures, instead of appropriating them. Each frame illustrates an accurate depiction of the unique connection each artefact had with its origin country, with an illustrative style that provides a visual experience instead of just a visual tour. The Kurusawa black and white mode, complemented by the strong lighting gave each frame a cinematic, yet serious feel. For the first time, colonies were depicted as formidable forces to reckon with, as they squared off against the British Empire, defending their colonial treasures - unseen in historical documentation or textbooks, so far.
2022 Awards
Total Points: 45
Gold Pencil
Credits
Digital Agency
Dentsu Creative / Bengaluru
Art Director
Karthik Nambiar
Chief Creative Officer
Fred Levron
Pg Aditya
Creative Director
Aabhaas Shreshtha
Amey Chodankar
Binaifer Dulani
Executive Creative Director
Ashwin Palkar
Associate Creative Director
Geetika Sood
Senior Copywriter
Meghna Yesudas
3D Modelling & Sculpting
Prashant Bhikadia
Shanel Moraes
Associate Art Director
Manasi Sheth
Vaishakh Kolaprath
Associate Group Head - Video & Mixed Reality
Gerson Pearson
CEO
Gautam Reghunath
Chief Innovative Officer
Gurbaksh Singh
Copy Supervisor
Farishte Irani
Creative Strategist & Manager
Ananya Rao
Director - Launch Promo Film
Ronak Chugh
Executive Editor
Zing Tsjeng
Field Researcher
Emi Eleode
Filter Developer
Kalpit Dwivedi
Freelancer - Illustration
Sachin Ghanekar
Group Account Director
Karishma Changroth
Group Head
Kushal Lalvani
Group Head - Art
Tanya Paul
Group Head - Video
Niranjan Raghu
Music Designer - Launch Promo Film
Sameer Rahat
Producer - Podcast
Jesse Lawson
Research Consultant
Shaleen Wadhwani
Researcher - Podcast
Marthe Van Der Wolf
Senior Account Manager
Anjali Thomas
Senior Director - Production
Rakesh Bairwa
Senior Director, Audience & Content Strategy
John Montoya
Senior Group Head
Stuti Sudha
Senior Group Head - Motion Graphics
Manish Joseph
Senior Lead Developer
Rahul Sharma
Senior Video Editor & Animator
Vignesh Praveen
Senior Visualizer
Shreya Arora
Senior VP - Account Management
Priyanka Borah
Sound Designer - Launch Promo Film
Ateesh Chattopadhyay
Vice President - Strategy
Ishtaarth Dalmia
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