The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Pinatex
Agency L&C / New York + Ananas Anam / London + Dole Sunshine Company / Singapore + Suitcase Productions / New York
Category
Innovation & Transformation / Innovation in Design
Annual ID
OS22_DE019G
About the Work
According to the United Nations Industrial Development Organization Next to the oil industry, leather is one of the most polluting production sectors in the world. Could the green answer to leather be found on pineapple leaves?
Every year over 2.5 million tons of pineapple are grown in the Philippines.
While the fruit is packaged to feed people all over the world, pineapple leaves are left behind. For every ton of pineapples harvested, 3 tons of leaves are wasted. And when left to rot could create methane emissions over 20 times more harmful than CO2. To make a change. Dole, one of the largest producers of pineapples in the world, partnered with Ananas Anam to produce Piñatex® A vegan, cruelty-free and sustainable leather alternative; made from the fiber of pineapple leaves that would otherwise go to waste.
2022 Awards
Total Points: 45
Gold Pencil
Credits
Agency
L&C / New York
PR / Marketing Agency
Peppercomm / New York
Client / Brand
Ananas Anam / London
Dole Sunshine Company / Singapore
Production Company
Suitcase Productions / New York
Music / Sound Production Company
Agosto / Lima
Art Director
Rolando Cordova
Gian Carlo Lanfranco
Chief Creative Officer
Gian Carlo Lanfranco
Rolando Cordova
Composer
Charly Garcia
Creative Director
Tescia Deak
Giancarlo Rodas
Greg Collins
Director
Camden Elizabeth
Executive Producer
Camden Elizabeth
Music Supervisor
Claudia Incio
Senior Vice President
Melissa Vigue
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