The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Branding / Identity System
Annual ID
OS22_DE058M
About the Work
A flexible kinetic identity system that aligns with Mailchimp’s brand persona, “Expert Absurdist” and is adaptable across all brand touch-points. We partnered with DIA and created a motion identity system and a custom toolkit that generates consistent design and empowers Mailchimp’s creative team and external partners.
Our motion behavior is derived from Freddie [our beloved chimp]’s wink and the visual style is inspired by our core brand assets: colors, shape and form. These shapes are used as elements that relate back to our core brand and work cohesively across all our brand executions, like typography, product, logo animation, video transitions, traditional animation, and core motion behaviors.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Dia
Internal / In-House Agency
Mailchimp
Animator
Linda McNeil
Tom Hoying
Executive Creative Director
Katie Potochney
Executive Producer
Matthew Mattingly
Paul Byk
Group Design Director
Christian Widlic
Video Lead
Todd Mount
Related Awards
