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Kia Brand Relaunch
Agency INNOCEAN Worldwide Europe / Berlin + Kia Corporation / Seoul + Sonda Productions / Barcelona + BLACKSPACE / Munich
Category
Branding / Rebranding
Annual ID
OS22_DE062M
About the Work
For the relaunch of their brand, Kia wanted to communicate their philosophy that movement inspires ideas. This was brought to life with a new slogan: “Movement that inspires” and their new mission that everything they do and create should inspire people.
But the new Kia brand needed more than a manifesto, it asked for a new look.
So movement became the inspiration for it. We started by using the shape of the new Kia logo, to create a unique graphic system that celebrates movement.
By taking parts of the logo and turning them into graphical motifs, we were able to create an easy to use, and modular system which stays recognizable throughout every format. Along with photography that used light and shadow to reinforce the same angles. A new range of colors inspired by nature was added, together with a new typography style.
And just like that, the new Kia was born. Moving people all over the world as a result.
But the new Kia brand needed more than a manifesto, it asked for a new look.
So movement became the inspiration for it. We started by using the shape of the new Kia logo, to create a unique graphic system that celebrates movement.
By taking parts of the logo and turning them into graphical motifs, we were able to create an easy to use, and modular system which stays recognizable throughout every format. Along with photography that used light and shadow to reinforce the same angles. A new range of colors inspired by nature was added, together with a new typography style.
And just like that, the new Kia was born. Moving people all over the world as a result.
2022 Awards
Total Points: 3
Merit
Credits
Agency
INNOCEAN Worldwide Europe / Berlin
Design Firm
Blackspace / Munich
Client / Brand
Kia Corporation / Seoul
Production Company
Sonda Productions / Barcelona
Post Production Company
Zerone / Hamburg
Chief Creative Officer
Gabriel Mattar
Creative Director
Jack Christensen
Stefano De Luccia
Designer
Kevin Hipke
Executive Creative Director
Ricardo Wolff
Photographer
Emir Haveric
Account Director
Alessia Bellini
Associate Creative Director
Anna Berlin
Chief Operating Officer
Jonathan Hill
Head of Production
Fabian Barz
Digital Account Director
Michael Dunker
Editor & Motion Designer
Julia Sachse
Global Marketing Communications Team
A Reum Jang
Woo Je Lee
Hyunjung Lee
Head of Art
Bruno Oppido
Head of Global Marketing Communications
Kyungmi Lee
Logo Designer
Luc Donckerwolle
Senior Art Buyer
Martina Teuchnerova
SVP Global Chief Brand Officer & Chief Experience Officer
Artur Martins
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