The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Branding / Rebranding
Annual ID
OS22_DE063M
About the Work
The renovation of David Geffen Hall will create a completely renewed relationship between the city and its orchestra, kicking off a new chapter in New York Philharmonic’s 179 year history. While being one of New York’s oldest institutions, predating even MoMa, the brand itself has lacked a connection to the city.
Ogilvy was invited to define a new identity with New York at its heart. Located at the iconic Lincoln Center, consisting of three entire city blocks in order to create the world’s leading performing arts center. A rare square inside the rectangular grid that is New York.
New York surrounds the Philharmonic, just like the audience surrounds the Orchestra. Referred to by New Yorkers as “The Phil” or “NY Phil”, we embrace their new name and transformed it into an identity. The logo is used throughout the system to highlight their world class performers and concerts, placing them at the center of the brand.
Ogilvy was invited to define a new identity with New York at its heart. Located at the iconic Lincoln Center, consisting of three entire city blocks in order to create the world’s leading performing arts center. A rare square inside the rectangular grid that is New York.
New York surrounds the Philharmonic, just like the audience surrounds the Orchestra. Referred to by New Yorkers as “The Phil” or “NY Phil”, we embrace their new name and transformed it into an identity. The logo is used throughout the system to highlight their world class performers and concerts, placing them at the center of the brand.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Ogilvy / New York
Chief Creative Officer
Marcos Kotlhar
Creative Director
Jens Marklund
Designer
Nathan Kim
Peter Hahn
Woojin Nam
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