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2022 One Show - Design

The Last Possessions

Agency VMLY&R / Dubai + VMLY&R / Amman

Client Save the Children

Category

Editorial / Books

Annual ID

OS22_DE069M

About the Work

The war in Syria has displaced over 8.4 million people, making it a human crisis second only to World War 2. But every news about it becomes a passing headline day after day. People are experiencing compassion fatigue that makes them indifferent towards the crisis. Save The Children wanted people to understand what it feels to be forced out of your home. We created “The Last Possessions”. A book that tells the stories of refugee children through the very last object they fled with. Israa’s pocket mirror, Fahid’s fidget spinner, Amjad’s flute. 25 possessions that carry unfortunate tales of escape, memories of loved ones and the only hope for survival, were written in Haiku poetry. Through the book, we auctioned their ‘Last possessions’ with a twist, where people were invited to bid but encouraged to donate and help the children keep their Last Possessions. The Last Possessions recreated empathy for refugee children, encouraging e-book downloads in 46 countries and generating a 27% rise in donations. Every single donation was a promise to give the refugee children a new life. Without a single possession leaving its rightful owner, we brought attention to a crisis the world had forgotten. https://www.thelastpossessions.org

2022 Awards

Total Points: 1

Merit

Credits

Agency

VMLY&R / Dubai
VMLY&R / Amman

Chief Creative Officer

Kalpesh Patankar

Creative Director

Emad Khayyat

Designer

Kalpesh Patankar

Photographer

Husam Abu Salha

Managing Director

Ivan Milovanovic

Arabic Copywriter

Harvey George

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