The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Design

Adidas - ZX Omni Magazine

Agency adidas / herzo + Slate / New York + Johannes Leonardo / New York

Client adidas


Editorial / Magazines & Newspapers

Annual ID


About the Work

The Task A LAYERED BACKSTORY The adidas 5K Boost combines elements of past models with innovative science - for a fresh look—creating a sneaker in which the past, present, and future were all layered on top of each other. To celebrate the launch of the 5k Boost, we turned to science fiction for inspiration—a genre famous for layering curiosity, innovation, science and imagination on top of each other. The Idea A VEHICLE FOR REINVENTION With a shoe so steeped in retro style and futuristic scientific innovation, we thought it best to look back in order to see the way forward. To do so, we brought Omni magazine, a discontinued, cult classic sci-fi magazine back from the dead for one final issue. Through this issue, we would be able to tell the story of our sneaker using both science and fiction.

2022 Awards

Total Points: 3




Johannes Leonardo / New York

Client / Brand

adidas / herzo

Production Company

Slate / New York

Lead Designer

Gonzalo Hergueta

Printing & Graphic Arts Company

Candid Worldwide / New York


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