The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Editorial / Magazines & Newspapers
Annual ID
OS22_DE070M
About the Work
The Task
A LAYERED BACKSTORY
The adidas 5K Boost combines elements of past models with innovative science - for a fresh look—creating a sneaker in which the past, present, and future were all layered on top of each other.
To celebrate the launch of the 5k Boost, we turned to science fiction for inspiration—a genre famous for layering curiosity, innovation, science and imagination on top of each other.
The Idea
A VEHICLE FOR REINVENTION
With a shoe so steeped in retro style and futuristic scientific innovation, we thought it best to look back in order to see the way forward. To do so, we brought Omni magazine, a discontinued, cult classic sci-fi magazine back from the dead for one final issue. Through this issue, we would be able to tell the story of our sneaker using both science and fiction.
A LAYERED BACKSTORY
The adidas 5K Boost combines elements of past models with innovative science - for a fresh look—creating a sneaker in which the past, present, and future were all layered on top of each other.
To celebrate the launch of the 5k Boost, we turned to science fiction for inspiration—a genre famous for layering curiosity, innovation, science and imagination on top of each other.
The Idea
A VEHICLE FOR REINVENTION
With a shoe so steeped in retro style and futuristic scientific innovation, we thought it best to look back in order to see the way forward. To do so, we brought Omni magazine, a discontinued, cult classic sci-fi magazine back from the dead for one final issue. Through this issue, we would be able to tell the story of our sneaker using both science and fiction.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Johannes Leonardo / New York
Client / Brand
adidas / herzo
Production Company
Slate / New York
Lead Designer
Gonzalo Hergueta
Printing & Graphic Arts Company
Candid Worldwide / New York
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