The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Design

Bloom Season

Agency Kin / New York + Mailchimp

Client Mailchimp

Category

Editorial / Digital Publications

Annual ID

OS22_DE073M

About the Work

Bloom Season rewrites the traditional playbook for business success by addressing the needs of diverse entrepreneurs. This inaugural issue focuses on the specific challenges that Black entrepreneurs face; isolation, alienation and mistrust, and was developed by Black writers, photographers, illustrators, film creators, entrepreneurs, and creatives. It's a community centered digital resource that provides guidance on starting, running and growing a business. It also provides perspective on striking the balance between professional and personal life, discussing important topics including mental health, avoiding burnout, working with your family, perfecting the pivot and discovering your third act. Inspired by Afrofuturism, our design concept imagines a future for diverse entrepreneurs that is paved with possibilities and not roadblocks. It's a true representation of the richness, vibrancy and brightness of our audience and their experiences. Using an eclectic color palette, dynamic typography, vibrant illustration and empowering photography we've created a space where entrepreneurs of color feel authentically represented.

2022 Awards

Total Points: 3

Merit

Credits

Agency

Kin / New York

Client / Brand

Mailchimp

Copywriter

Felipe Delerme

Project Manager

Brian Policard

Co-Founder

Kwame Taylor-Hayford
Sophie Ozoux

Creative Director / Design Director

Chris Cyran

Editor-in-Chief & Writer

Travers Johnson

Lead Creative Director, Brand

Christian Widlic

Partner, Website Design

Andrew Herzog

Partner, Website Development

Nicky Tesla

Photography Director / Sr. Producer

Setareh Sarmadi

Sr. Director of Brand Marketing

Michael Mitchell

Sr. Director of Corporate Citizenship

Lain Shakespeare

Sr. Manager, Editorial & Content

Alyson West

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