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2022 One Show - Design

Chicago Not In Chicago

Agency Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago

Client City of Chicago


Promotional / Posters - Series

Annual ID


About the Work

The City of Chicago wanted to advertise its new master brand platform ‘Chicago. City of Stories”. However, instead of telling Chicago stories in Chicago, we’ve decided to show that our stories go way beyond our borders. Why? Because Chicago has influenced most of the major cities across the Globe and only a few people know about it. That’s true, Chicago is truly a trailblazing city of firsts. We were the first city to ever have a skyscraper, we're home to house and electric blues music, we invented the first Ferris Wheel, American Cinema Industry, and even the first cellphone was created here. So, to tell all these stories, we’ve made the first Chicago tour in NYC to highlight that the big apple is full of Chicago inventions and contributions. The Chicago flag is beautiful, it’s a design piece per se. As a plus, Chicagoans are very proud of this symbol. So, we’ve decided to use that symbol as a starting point to design our posters. Firstly, we used only the official colors of the flag – blue, red, white, and black. And as the stars symbolizes important events of Chicago’s history, we gave to them a special recognition in each poster: we broadened its meaning by using geometric forms to model posters depicting Chicago inventions. Or, in other words, every piece got a part of the start tip on it. Also, the types are not just types. They are part of the artwork and embrace each one of the inventions, helping to tell better the story, and making the posters very pleasing to anyone’s eyes.

2022 Awards

Total Points: 3




Energy BBDO / Chicago

Design Firm

Black Madre

Client / Brand

World Business Chicago / City of Chicago

Production Company

Flare / Chicago

Chief Creative Officer

Josh Gross
Pedro Perez
Luiz Sanches

Chief Marketing Officer

Michael Fassnatch

Creative Director

Andre Maciel


Geoffrey Neal


Jenny Schaye

Executive Creative Director

Ioana Filip
Jonathan Fussell

Executive Producer

Jeff Davis
Mitch Monzon

Account Director

Billy Jones


Ken Wald

Director of Marketing

Sky Patterson

Project Manager

Colleen Stone

Senior Art Director

Gabriel Barrea

Senior Copywriter

Z´é Baldin

Senior Designer

So A Ryu

Account Team

Fernanda Lemos
Tayna Boaventura

Associate Director, Project Manager

Caroline Helms

Chief of Staff

Alison Bouchard

Community Manager

Amaka Anwuta

Consumer Experience Director

Cori Johnson

Creative Director / Art Director

Rodolfo Fernandes

Creative Director / Copywriter

Ricardo Salgado

Deputy Director of Digital Strategy

Kikora Mason

Director of Creative Services

Erin Welsh

Director of Integration Strategy

Leah Gritton

Director of Production Services

Frank Tavolino

Executive Director

Tina Castro

Executive Director of Music

Daniel Kuypers

Executive Post Producer

Jenny McDonald

Experience Design Director

Crista Conaty

Group Account Director

Jeremy Kanefsky

Head of Integrated Production

John Pratt

Integration Strategy Director

Tori Ofenlock

Motion Graphic Designer

Jaehyuk Choi

Post Producer

Lauren O'Machel

Senior Music Producer

Claire O'Connor

Sound Engineer

Ben Treimer

Web Developer

Derek Fansler

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