The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Promotional / Posters - Series
Annual ID
OS22_DE078M
About the Work
In 2021, the UK entered its third national lockdown due to the Covid-19 pandemic. Due to the restrictions, people were spending more time indoors than ever before.
We wanted to remind McDonald’s customers that even though they couldn’t come to us at this time, we will still deliver to them.
‘Lights On’ is an optimistic reminder to McDonald’s customers that as long as their lights were on at home, our lights would be on too, to deliver those little lifts that are needed more than ever.
We wanted to remind McDonald’s customers that even though they couldn’t come to us at this time, we will still deliver to them.
‘Lights On’ is an optimistic reminder to McDonald’s customers that as long as their lights were on at home, our lights would be on too, to deliver those little lifts that are needed more than ever.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Leo Burnett / London
Art Director
James Millers
Will Rees
Copywriter
Andew Long
Chief Creative Officer
Chaka Sobhani
Creative Director
Andrew Long
James Millers
Executive Creative Director
Mark Elwood
Illustrator
Sam Kallen
Producer
Siobhan Mulcahy
Creative Team
Andrew Long
James Millers
Will Rees
Account Team
Gemma Troup
Steph Bates
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