The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Promotional / Print Advertisements
Annual ID
OS22_DE084M
About the Work
The brief:
Welti-Furrer is a leading company for fine art transports with a long history. Since 1838, their specialists have been transporting many masterpieces. The aim of the campaign is to promote the brand to museums, galleries, curators, artists and art collectors.
The solution:
Iconic rooms from different art epochs are shown as they would look after the move or before the move-in: completely empty. For example, Vincent van Gogh's legendary bedroom in Arles, painted between 1888 and 1889.
The media:
Print ads in art magazines and newspaper art supplements during «Art Basel», the world's largest art fair. «Art Basel» returned in September 2021 after a two-year break due to the Covid 19 pandemic.
Welti-Furrer is a leading company for fine art transports with a long history. Since 1838, their specialists have been transporting many masterpieces. The aim of the campaign is to promote the brand to museums, galleries, curators, artists and art collectors.
The solution:
Iconic rooms from different art epochs are shown as they would look after the move or before the move-in: completely empty. For example, Vincent van Gogh's legendary bedroom in Arles, painted between 1888 and 1889.
The media:
Print ads in art magazines and newspaper art supplements during «Art Basel», the world's largest art fair. «Art Basel» returned in September 2021 after a two-year break due to the Covid 19 pandemic.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Ruf Lanz / Zurich
Art Director
Dave Schellenberg
Mario Moosbrugger
Copywriter
Markus Ruf
Creative Director
Danielle Knecht-Lanz
Markus Ruf
Account Executive
Carlotta Biffi
Sylvia Kohler
Client Supervision
Thomas Aebischer
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