The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Design

A Year Without Touch

Agency Daughter Creative / Calgary + Six Degrees / Calgary + Meta Productions / Calgary

Client Calgary Foundation
BACK TO RESULTS

Annual ID

OS22_DE085M

About the Work

THE CHALLENGE
Calgary Foundation’s Vital Signs is an annual report measuring our city’s quality of life, providing a yearly snapshot of where our heads are at. It’s meant to spark conversation around critical issues most relevant to city inhabitants, and inform donors about potential areas of need. However, 2021 was a year like no other. Cases of COVID-19 continued to surge. As did the needs of many Calgarians. Amongst these needs, help with overcoming another year in isolation (i.e. Loneliness).

The challenge? Develop a compelling design language that’s capable of expressing the pandemic’s true story, life without social contact, through a series of statistics.

KEY INSIGHT
For many of us, 2021 wasn’t defined by what we had or what we did, but rather what we missed —each other.

THE ONE-LINE IDEA
2021 was the year we didn’t hold our parents, embrace our colleagues, or touch the hands of friends. It was a year without touch.

EXECUTION
By developing a compelling design language, we were able to demonstrate Calgarians' shifting feelings about the physical touch of others. Both as a moment of elation and as a moment of fear. This new tension around touch became the annual report’s key methodology of expressing community needs. From finance to mental health to the environment. Leveraging new meanings and associations. A black foil-stamped thermochromic ink cover, activating upon touch, helped to underscore this notion. While fingerprints and handprints were creatively used throughout the annual report to illustrate specific topics.