The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Design

Guess Which Book Is It?

Agency The Nine Shanghai / Shanghai

Client Yan Ji You Bookstore
BACK TO RESULTS

Annual ID

OS22_DE092M

About the Work

Yan Ji You is China’s famous chain bookstore brand. We use the medium of bookshelves, Combine Installation to create a special experience space. We pick 8 different types of books from bookstore bestsellers, reappear the classical scene of the books three-dimensional by creating a series of sculptures that have a strong visual impact. The sculpture of a bug lying on the bed, designed based on Franz Kafka’s “The Metamorphosis”; A scary wolf crawl into the chimney, based on the famous British fairy tale “Three Little Pigs”, and so on. Consumers may guess book titles basing on hints of certain sculptures, in order to get a discount.