The One Show
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Category
Packaging / Specialty
Annual ID
OS22_DE097M
About the Work
Air pollution kills 7 million people every year. 26% of these deaths are due to respiratory conditions made worse by the pollution. In Brazil alone, air pollution kills 50,000 people every year.
But what if the pollution could help patients with asthma or COPD breathe better?
We partnered with Astrazeneca to convert air pollution into biodegradable plastic - in order to create the first inhaler made from carbon dioxide. Not only does the medication help patients breathe better, so does the device itself. It’s the first time carbon dioxide is helping patients breathe better. And it’s Astrazenenca’s first big step in achieving their mission to become carbon negative by 2030.
We enlisted a Cornell University chemistry professor who has extensively researched and developed a way to convert carbon dioxide into biodegradable plastic. He has proven and perfected the process over the course of 25 years of research at the university.
In addition, we worked with an industrial designer to create a simple, sleek, black and white modern design for the inhaler that aesthetically represents the conversion of air pollution (CO2) into biodegradable plastic. The black upper part represents the air pollution. The white mouthpiece symbolically represents the ‘clean air’ you are inhaling to improve lung function.
The CO2 Inhaler has been released in a pilot program in Brazil where it has been well received by both patients and health care professionals. Astrazeneca is developing a plan to scale the inhaler across global markets. Plus, the CO2 Inhaler has inspired the planning and development of sustainable production and manufacturing across various lines of their products which can be made from CO2 biodegradable plastic.
Our newly launched initiative is helping amplify Astrazenca’s global mission to become carbon negative by 2030 - AmbitionCarbonZero.com.
2022 Awards
Total Points: 3
Merit
Credits
Agency
McCANN Health / New York
McCann Health Brazil / Sao Paulo
Production Company
Fuze Image / Curitiba
Music / Sound Production Company
Canja Audio Culture / Curitiba
Chief Creative Officer
Stephanie Berman
Composer
Levi Mynssem
Creative Director
Alessandra Gomes
Designer
Thiago Matsunaga
Director
Ycaro Prata
Executive Creative Director
Tim Jones
Executive Producer
Ed Zazerra
Group Creative Director
Fabio Rodrigues
Brian Wiesenthal
Producer
Eddie Danino
Themis Neto
Account Executive
Saulo Lima
Global Chief Creative Officer
Matt Eastwood
Strategy Director
Fernanda Galvão
Account Manager
Larissa Virco
Bioplastic Manufacturer
Novomer Catalyzed Chemistry / Rochester
Industrial Design
Sir Design / New York
Industrial Designer
Munjen Ng
Music Creative Director
Lucas Sfair
Music Director
Eduardo Karas
Music Executive Director
Filipe Resende
Senior Brand Manager
Viviane Milício
Natalia Menezes
Studio Coordinator
Matheus Brandão
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