The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Design

The CO2 Inhaler

Agency McCann Health / New York + McCann Health Brazil / Sao Paolo

Client AstraZeneca


Packaging / Specialty

Annual ID


About the Work

Air pollution kills 7 million people every year. 26% of these deaths are due to respiratory conditions made worse by the pollution. In Brazil alone, air pollution kills 50,000 people every year. But what if the pollution could help patients with asthma or COPD breathe better? We partnered with Astrazeneca to convert air pollution into biodegradable plastic - in order to create the first inhaler made from carbon dioxide. Not only does the medication help patients breathe better, so does the device itself. It’s the first time carbon dioxide is helping patients breathe better. And it’s Astrazenenca’s first big step in achieving their mission to become carbon negative by 2030. We enlisted a Cornell University chemistry professor who has extensively researched and developed a way to convert carbon dioxide into biodegradable plastic. He has proven and perfected the process over the course of 25 years of research at the university. In addition, we worked with an industrial designer to create a simple, sleek, black and white modern design for the inhaler that aesthetically represents the conversion of air pollution (CO2) into biodegradable plastic. The black upper part represents the air pollution. The white mouthpiece symbolically represents the ‘clean air’ you are inhaling to improve lung function. The CO2 Inhaler has been released in a pilot program in Brazil where it has been well received by both patients and health care professionals. Astrazeneca is developing a plan to scale the inhaler across global markets. Plus, the CO2 Inhaler has inspired the planning and development of sustainable production and manufacturing across various lines of their products which can be made from CO2 biodegradable plastic. Our newly launched initiative is helping amplify Astrazenca’s global mission to become carbon negative by 2030 -

2022 Awards

Total Points: 3




McCANN Health / New York
McCann Health Brazil / Sao Paulo

Production Company

Fuze Image / Curitiba

Music / Sound Production Company

Canja Audio Culture / Curitiba

Chief Creative Officer

Stephanie Berman


Levi Mynssem

Creative Director

Alessandra Gomes


Thiago Matsunaga


Ycaro Prata

Executive Creative Director

Tim Jones

Executive Producer

Ed Zazerra

Group Creative Director

Fabio Rodrigues
Brian Wiesenthal

Account Executive

Saulo Lima

Global Chief Creative Officer

Matt Eastwood

Strategy Director

Fernanda Galvão

Account Manager

Larissa Virco

Bioplastic Manufacturer

Novomer Catalyzed Chemistry / Rochester

Industrial Design

Sir Design / New York

Industrial Designer

Munjen Ng

Music Creative Director

Lucas Sfair

Music Director

Eduardo Karas

Music Executive Director

Filipe Resende

Senior Brand Manager

Viviane Milício
Natalia Menezes

Studio Coordinator

Matheus Brandão

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