The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Kia Inspiring Billboards
Agency INNOCEAN Worldwide Europe / Berlin + Kia Corporation / Seoul + Marshmallow Laser Feast / London
Category
Data Visualization / Static or Dynamic
Annual ID
OS22_DE105M
About the Work
Scientific knowledge and neuroaesthetic insights were used to develop the world’s first OOH campaign scientifically designed to inspire the viewer. A series of animated visuals were created by using the fractal patterns created by real movements in nature, such as ocean waves, shifting sand and a dancer moving through the air. The animations were then lab tested on participants, confirming their inspirational power. The final animations were then installed as digital OOHs all over the world, from Stockholm to Seoul.
2022 Awards
Total Points: 3
Merit
Credits
Agency
INNOCEAN Worldwide Europe / Berlin
Client / Brand
Kia Corporation / Seoul
Production Company
Marshmallow Laser Feast / London
Creative Director
Jack Christensen
Teco De Luccia
Director
Barney Steel
Ersinhan Ersin
Executive Creative Director
Ricardo Wolff
Producer
Marcus Wetschewald
Account Director
Alessia Bellini
Senior Art Director
Ana Conrado
Senior Copywriter
Nicolas Holz
Account
Benjamin Merten
Cognitive Neuroscience Reader & Collaborator
Beatriz Calvo Merino
Creative Producer
Ulla Winkler
Creative Scientist & Futurist
Katherine Templar Lewis
Digital Account Director
Michael Dunker
Editor & Motion Designer
Carlos Suarez
European Chief Creative Officer
Gabriel Mattar
Head of Art
Bruno Oppido
Head of Global Marketing Communications
Kyungmi Lee
Junior Art Director
Seine Kongruangkit
Junior Copywriter
Giovanna Pereira
Professor for Physics, Psychology & Art
Richard Taylor
SVP Global Chief Brand Officer & Chief Experience Officer
Artur Martins
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