The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Design

Kia Inspiring Billboards

Agency INNOCEAN Worldwide Europe / Berlin + Kia Corporation / Seoul + Marshmallow Laser Feast / London

Client Kia Corporation


Data Visualization / Static or Dynamic

Annual ID


About the Work

Scientific knowledge and neuroaesthetic insights were used to develop the world’s first OOH campaign scientifically designed to inspire the viewer. A series of animated visuals were created by using the fractal patterns created by real movements in nature, such as ocean waves, shifting sand and a dancer moving through the air. The animations were then lab tested on participants, confirming their inspirational power. The final animations were then installed as digital OOHs all over the world, from Stockholm to Seoul.

2022 Awards

Total Points: 3





Client / Brand

Kia Corporation / Seoul

Production Company

Marshmallow Laser Feast / London

Creative Director

Jack Christensen
Teco De Luccia

Executive Creative Director

Ricardo Wolff

Account Director

Alessia Bellini

Senior Art Director

Ana Conrado

Senior Copywriter

Nicolas Holz


Benjamin Merten

Cognitive Neuroscience Reader & Collaborator

Beatriz Calvo Merino

Creative Producer

Ulla Winkler

Creative Scientist & Futurist

Katherine Templar Lewis

Digital Account Director

Michael Dunker

Editor & Motion Designer

Carlos Suarez

European Chief Creative Officer

Gabriel Mattar

Head of Art

Bruno Oppido

Head of Global Marketing Communications

Kyungmi Lee

Junior Art Director

Seine Kongruangkit

Junior Copywriter

Giovanna Pereira

Professor for Physics, Psychology and Art

Richard Taylor

SVP Global Chief Brand Officer & Chief Experience Officer

Artur Martins


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