The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Design

Living Images

Agency AlmapBBDO / São Paulo + MyMama Entertainment / São Paulo + Jamute / São Paulo + Notan Studio / São Paulo

Client Getty Images


Digital Design

Annual ID


About the Work

Getty Images has millions of images in its archives. But there are some photos it doesn't have: of animals that went extinct before they could be photographed.

So, we created a campaign designed to raise awareness amongst people and companies alike about sustainability and the importance of environmental responsibility. This is especially important in a world where people have taken a stand for the environment against pollution, deforestation and plastic, and they want to see brands and companies talking about the same issues.

In a recent study from Getty Images, 81% of people surveyed globally said that companies should be environmentally aware in all their advertising and communication.

And since Getty Images’ potential clients are advertising agencies, major companies and communications professionals, we wanted to inspire them to talk about environmental issues and to be more environmentally conscious – all while showing the brand’s endless imagery possibilities.

On our website, users can get a 360-degree view of the American Lion, the Rodrigues Giant Tortoise and the Great Auk. They can also see every image we used to reconstruct them – all of them depicting endangered animals. They can discover the stories of the extinct animals, illustrated with photos and videos from Getty Images. And, of course, they can watch the campaign’s film and making of.

2022 Awards

Total Points: 3




AlmapBBDO / Sao Paulo

Design Firm

Notan Studio / São Paulo

Production Company

MyMama Entertainment / São Paulo

Music / Sound Production Company

Jamute / São Paulo

Post Production Company

Warriors VXF / São Paulo

Digital Production Company

The9Level / São Paulo


Bruno Bizuti

Chief Creative Officer

Luiz Sanches


Gabriel Novis

Director of Photography

Pablo Chasseraux


Gabriel Novis

Executive Creative Director

Marcelo Nogueira
Andre Gola

Executive Producer

Andre Pinho
Mayra Auad

Account Team

Maysa Oliveira
Fabíola Loureiro
Paula Calabró
Camila Reis

Account Director (MyMama)

Pati Caldas

Account Team (Jamute)

Kiki Eisenbraun
Sabrina Geraissate

Agency Producers

Vera Jacinto
Diego Villas Boas
Aline Silva
Adriana Kordon

Art Buyer

Tereza Setti
Stephanie Biekarck

Art Director of Film

Romain Goudinoux

Camera Assistant

Gui Freitas

Client Approval

Gene Foca
Anne Flanagan
Natalia Moraes
Matt Mckibben

Color Grading

Sérgio Pasqualino Jr

Coordinating Director

João da Terra

Coordination (Jamute)

Juliana Zuppo
Leo Vieira

Creative Director & 3D Director

Marcos de Moraes Sampaio

Digital Production

Lillian Cavallini
Sabrina Ramiles


Daniel Amaro
Paulo Oliveira

Executive Sound Production

James Pinto

Illustrator & 3D Artist

Luiza Takayassu
Luiz Duduch

Lead 3D & Post Production

Felipe Mayer

Local Production

Simone Chasseraux
Luisa Faria


Lucas Inglez


Joao Gabriel Fernandes

Post Production (MyMama)

Fernando Branco

Production Assistant

Katie Binfield

Production Coordinator

Luciana Okawara


Yuri Gurilinha
Julia Pellizzer

Sound Engineer

Fernanda Galetti
Otavio Bertolo
Rafael Laurenti

Still Photographer

Famke van Hagen

Talent / Wildlife photographs

Ami Vitale

UX Designer

Caroline Kayatt
Katharine Sanfins

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