The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Living Images
Agency AlmapBBDO / São Paulo + MyMama Entertainment / São Paulo + Jamute / São Paulo + Notan Studio / São Paulo
Category
Digital Design
Annual ID
OS22_DE106M
About the Work
Getty Images has millions of images in its archives. But there are some photos it doesn't have: of animals that went extinct before they could be photographed.
So, we created a campaign designed to raise awareness amongst people and companies alike about sustainability and the importance of environmental responsibility. This is especially important in a world where people have taken a stand for the environment against pollution, deforestation and plastic, and they want to see brands and companies talking about the same issues.
In a recent study from Getty Images, 81% of people surveyed globally said that companies should be environmentally aware in all their advertising and communication.
And since Getty Images’ potential clients are advertising agencies, major companies and communications professionals, we wanted to inspire them to talk about environmental issues and to be more environmentally conscious – all while showing the brand’s endless imagery possibilities.
On our website, users can get a 360-degree view of the American Lion, the Rodrigues Giant Tortoise and the Great Auk. They can also see every image we used to reconstruct them – all of them depicting endangered animals. They can discover the stories of the extinct animals, illustrated with photos and videos from Getty Images. And, of course, they can watch the campaign’s film and making of.
So, we created a campaign designed to raise awareness amongst people and companies alike about sustainability and the importance of environmental responsibility. This is especially important in a world where people have taken a stand for the environment against pollution, deforestation and plastic, and they want to see brands and companies talking about the same issues.
In a recent study from Getty Images, 81% of people surveyed globally said that companies should be environmentally aware in all their advertising and communication.
And since Getty Images’ potential clients are advertising agencies, major companies and communications professionals, we wanted to inspire them to talk about environmental issues and to be more environmentally conscious – all while showing the brand’s endless imagery possibilities.
On our website, users can get a 360-degree view of the American Lion, the Rodrigues Giant Tortoise and the Great Auk. They can also see every image we used to reconstruct them – all of them depicting endangered animals. They can discover the stories of the extinct animals, illustrated with photos and videos from Getty Images. And, of course, they can watch the campaign’s film and making of.
2022 Awards
Total Points: 3
Merit
Credits
Agency
AlmapBBDO / Sao Paulo
Design Firm
Notan Studio / São Paulo
Production Company
MyMama Entertainment / São Paulo
Music / Sound Production Company
Jamute / São Paulo
Post Production Company
Warriors VXF / São Paulo
Digital Production Company
The9Level / São Paulo
Art Director
Victor Yves
Eduardo Macedo
Copywriter
Bruno Bizuti
Chief Creative Officer
Luiz Sanches
Director
Gabriel Novis
Director of Photography
Pablo Chasseraux
Editor
Gabriel Novis
Executive Creative Director
Marcelo Nogueira
Andre Gola
Pernil
Executive Producer
Andre Pinho
Mayra Auad
Producer
James Pinto
Daniel Teles
Account Team
Maysa Oliveira
Fabíola Loureiro
Paula Calabró
Camila Reis
Account Director (MyMama)
Pati Caldas
Account Team (Jamute)
Kiki Eisenbraun
Sabrina Geraissate
Agency Producers
Vera Jacinto
Diego Villas Boas
Aline Silva
Adriana Kordon
Art Buyer
Tereza Setti
Stephanie Biekarck
Art Director of Film
Romain Goudinoux
Camera Assistant
Gui Freitas
Client Approval
Gene Foca
Anne Flanagan
Natalia Moraes
Matt Mckibben
Color Grading
Sérgio Pasqualino Jr
Coordinating Director
João da Terra
Coordination (Jamute)
Juliana Zuppo
Leo Vieira
Creative Director & 3D Director
Marcos de Moraes Sampaio
Digital Production
Lillian Cavallini
Sabrina Ramiles
Editing
Daniel Amaro
Paulo Oliveira
Executive Sound Production
James Pinto
Illustrator & 3D Artist
Luiza Takayassu
Luiz Duduch
Lead 3D & Post Production
Felipe Mayer
Local Production
Simone Chasseraux
Luisa Faria
Paleontologist
Lucas Inglez
Planning
Joao Gabriel Fernandes
Post Production (MyMama)
Fernando Branco
Production Assistant
Katie Binfield
Production Coordinator
Luciana Okawara
Researchers
Yuri Gurilinha
Julia Pellizzer
Sound Engineer
Fernanda Galetti
Otavio Bertolo
Rafael Laurenti
Still Photographer
Famke van Hagen
Talent / Wildlife photographs
Ami Vitale
UX Designer
Caroline Kayatt
Katharine Sanfins
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