The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Design

Yamauchi No.10 Family Office

Agency mount inc. / Tokyo

Client Yamauchi No.10 Family Office


Digital Design

Annual ID


About the Work

This website was established by the Yamauchi family, the founding family of Nintendo Co. The goal is to foster the Yamauchi family brand and create understanding and empathy for the organization. The concept is based on the road movie about the Yamauchi family. There are times of peace and tranquility, and other times of stormy events. Nevertheless, they are able to accomplish their mission with the spirit of challenge, originality, and playfulness that has been passed down from generation to generation. As the founding family of Nintendo, the world's leading video game maker, we will never forget to give back our assets to our children's future. The story of the family's long journey and the strong will and ideals that have been handed down from generation to generation are conveyed through the unique expressions of the website. This is a website that truly embodies "Dream. Leap. Live”.

2022 Awards

Total Points: 3



Production Company

mount inc. / Tokyo

Art Director

Masahiro Yonemichi


Junpei Watanabe

Creative Director

Jeong-ho Im

Sound Designer

Kenji Yoshida


Takeshiro Umetsu

Project Manager

Go Kakizaki
Ko Yoshida


Shinsuke Kuriyama

Logo Design

Yuko Nagano


Zal Heiwa Sethna


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