The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Non-Fungible Animals
Agency Saatchi & Saatchi / Düsseldorf + MetaDesign / Berlin + Digitas Pixelpark / Germany + MSL Group / Germany
Category
Digital Design
Annual ID
OS22_DE115M
About the Work
Alongside global warming and climate change, species conservation is one of the biggest issues of our time. For years, WWF Germany has been working to conserve the world’s biological diversity and protect endangered species. But how can we communicate this well-known problem in a new way?
2021 was a breakthrough year for digital art. A lot of hype surrounded Non-Fungibles Tokens, which generated record revenues and made headlines around the world. WWF decided to turn the hype into help. By using NFTs to protect something that is equally unique and irreplaceable: endangered species.
For the first time, Non-Fungible Tokens became Non-Fungible Animals.
In collaboration with renowned international artists, 10 digital artworks were created to support the fight to save 10 endangered species. All NFAs were limited to the exact number of animals left in the world.
The WWF expressed the great variety of animals facing extinction in the campaign, from Amur Tiger to Vaquita. And not only the animals were diverse but also the artists who portrayed them. Ten international designers, graphic artists and painters, each one with their own unique style. The result was a colourful and varied collection of digital artworks that caught the attention of a wide-ranging audience.
Non-Fungible Animals established a completely new way to raise money – and changed the conversation about NFTs highlighting an important topic for the whole society. The result: over 65 million reach and more than 250,000.00 euros in proceeds. The next drop is already being planned.
2022 Awards
Total Points: 3
Merit
Credits
Agency
SAATCHI & SAATCHI / Düsseldorf
Design Firm
MetaDesign / Berlin
Digital Agency
Digitas Pixelpark / Germany
PR / Marketing Agency
MSL Group / Germany
Art Director
Cara Shikura
Stefan Nauert
Copywriter
Helen Häusermann
Laura Gaszak
Uwe Grothey
Chief Creative Officer
Dennis May
Editor
Rouben Pohl
Executive Creative Director
Andreas Läufer
Christian Anhut
Producer
Barbara Schinzel
Kendra Maass
User Experience Designer
Marco Barooha-Siebertz
User Interface Designer
Ralf Brenner
Artist
Andres Ribon
Anna Rupprecht
BossLogic
Eric Peters
Etienne Kiefer
Freehand Profit
Lea Fricke
Rocket & Wink
Romulo Kuranyi
Vinzent Britz
Senior Art Director
Hendrik Müller
Ian Guimarães
Tela von Mücke
Senior Copywriter
Clemens Wadepohl
Gabriel Lepesteur
Account Manager
Friederike Eichhorn
Marco Diel
Associate Director Digital
Christoph Schnabel
Camera & Editor
Robert Slomke
CEO
Wigan Salazar
Chief Growth Officer
Christoph Pietsch
Consultant
Robin Hellmann
Director Sound, Soundmix
Timo Kockmeyer
Director Technology
Joel Ramirez
Flame Artist
Dominik Skopp
IT Development
Daniel Robens
Hendrik Neumann
Junior Consultant
Antonia Gottwald
Narrator
Rosie Thorpe
Online Business Development
Karl Nowak
PR Lead
Marco Vollmar
Senior Advisor
Wolfgang Büchner
Senior Business Development Manager
Alexander Hatzekonstantinidis
Strategy & Initiator/ Technical Lead
Max Penk
Team Lead Digital Producing
Marc Vongerichten
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