The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Design

Lights On

Agency Leo Burnett / London

Client McDonald's

Category

Out of Home / Series

Annual ID

OS22_DE118M

About the Work

In 2021, the UK entered its third national lockdown due to the Covid-19 pandemic. Due to the restrictions, people were spending more time indoors than ever before. We wanted to remind McDonald’s customers that even though they couldn’t come to us at this time, we will still deliver to them. ‘Lights On’ is an optimistic reminder to McDonald’s customers that as long as their lights were on at home, our lights would be on too, to deliver those little lifts that are needed more than ever.

2022 Awards

Total Points: 3

Merit

Credits

Agency

Leo Burnett / London

Art Director

James Millers
Will Rees

Copywriter

Andew Long

Chief Creative Officer

Chaka Sobhani

Creative Director

Andrew Long
James Millers

Executive Creative Director

Mark Elwood

Illustrator

Sam Kallen

Producer

Siobhan Mulcahy

Creative Team

Andrew Long
James Millers
Will Rees

Account Team

Gemma Troup
Steph Bates

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