The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Out of Home / Brand Installations
Annual ID
OS22_DE122M
About the Work
Traffic accidents are the leading cause of death among young Mexican people. The crosses on the road serve as a reminder of a fatal accident and are clear evidence of this problem.
On November 2nd, these crosses were intervened with handmade traffic signs made with the same craft as the traditional "Day of the Dead" offerings. Using data analysis, we detected the areas with the highest rate of accidents, we located the crossroads in their surroundings, and we placed the signs to leave a warning message for everyone to see.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Commonwealth//McCann / Mexico City
Client / Brand
General Motors Mexico / Mexico City
Production Company
Lovster / Mexico City
Creative Director
Isaac Bolaños
Producer
Fernanda Preciado
Account Director
Jorge Vargas
Associate Creative Director
Evert Santiago
Business Lead
Mariana de Pina
CCO, Global Markets Commonwealth//McCann
Matt Canzano
CEO MCCANN WORLDGROUP MEXICO
Luis Machorro
Creative Director / Head of Art
Arturo Velázquez
Director of Operations
Siddartha Mora
Global Business Lead GM & Chief Executive Officer Commonwealth
Grant Theron
Maker
Rafael Lazarin
President CLC & Creative Product McCann Worldgroup
John Mescall
Vice President Creative
Luis González "Tim"
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