The One Show

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2022 One Show - Design

Signs From Beyond

Agency Commonwealth//McCann / Mexico City

Client General Motors / Chevrolet

Category

Out of Home / Brand Installations

Annual ID

OS22_DE122M

About the Work

Traffic accidents are the leading cause of death among young Mexican people. The crosses on the road serve as a reminder of a fatal accident and are clear evidence of this problem. On November 2nd, these crosses were intervened with handmade traffic signs made with the same craft as the traditional "Day of the Dead" offerings. Using data analysis, we detected the areas with the highest rate of accidents, we located the crossroads in their surroundings, and we placed the signs to leave a warning message for everyone to see.

2022 Awards

Total Points: 3

Merit

Credits

Agency

Commonwealth//McCann / Mexico City

Client / Brand

General Motors Mexico / Mexico City

Production Company

Lovster / Mexico City

Creative Director

Isaac Bolaños

Account Director

Jorge Vargas

Associate Creative Director

Evert Santiago

Business Lead

Mariana de Pina

CCO, Global Markets Commonwealth//McCann

Matt Canzano

CEO MCCANN WORLDGROUP MEXICO

Luis Machorro

Creative Director / Head of Art

Arturo Velázquez

Director of Operations

Siddartha Mora

Global Business Lead GM & Chief Executive Officer Commonwealth

Grant Theron

Maker

Rafael Lazarin

President CLC and Creative Product McCann Worldgroup

John Mescall

Vice President Creative

Luis González "Tim"

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