The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Design

Globes Apart

Agency FCB / Toronto + Grayson Music Group / Toronto + Someplace Nice / Toronto + Stoopid Buddy Studios / Toronto

Client Air Canada


Moving Image / Single

Annual ID


About the Work

Due to the pandemic, Air Canada has struggled to maintain a positive emotional connection with its mass audience, losing top of mind consideration. To remedy this, Air Canada tapped into the universally shared experiences and emotions felt over the course of the pandemic to create a story of the power of love, and the power of believing during the magic of the holidays. To tell the story, Air Canada combined two mediums – live action and stop-motion animation. Through live action, we were able to ground the story in our target’s imagination. Through stop-animation, Air Canada was able to tell a big story on a small scale. Our main characters were central to the story. We wanted to represent two unique cultures through the actions of believable and lovable characters, from very different walks of life. First, starting in 2D, we sketched out our lead characters and environments, developing the visual language and colour treatment. With our character shapes finalized, we used 3D printers to print our heroes at the right scale, then molded them in flexible silicone rubber, with a posable armature on the inside. To create the environments, we developed multiple small-scale stages for each of the key moments of the story. Over a period of six days, we animated each shot, with each second of action taking an hour to complete. Three animators worked in different sets simultaneously, each pose and progression was carefully planned and tested, to make sure that the characters, environments, and actions all delivered the desired emotion. Finally, using 2D animation, we were able to apply facial reactions to depict joy, humor, embarrassment, flirtation, sadness, and then, ultimately, pure happiness. Using these techniques, we were able to create a seamless world that felt larger than life and connected and engaged with our audience.

2022 Awards

Total Points: 3




FCB / Toronto

Client / Brand

Air Canada / Toronto

Production Company

Someplace Nice / Toronto
Stoopid Buddy Studios / Toronto

Music / Sound Production Company

Grayson Music Group / Toronto

Art Director

Mary MacLeod


Patrick Gravel

Chief Creative Officer

Nancy Crimi-Lamanna

Director of Photography

Kristoffer Bonnell


Phil Eddolls

Account Executive

Nikki Tasos

Account Supervisor

Chris Flynn

Assistant Editor

Cam Anderson

Associate Creative Director

Marty Hoefkes
Michael Morelli

Line Producer

Adam McCloy

Audio director

Mark Domitric

Audio engineer

Brian Bernard
Chris Masson


Jigsaw Casting / Toronto


Hardave Grewal

Content Marketing Manager

Maude Cadieux

Director, Brand Strategy & Content Marketing

John Xydous

Editing House

Outsider Editorial / Toronto

Live Action Director

Sean McBride

Manager, Content Marketing

Annie Couture

Media Services Coordinator

Kevin MacInnis

Project Lead

Justine Guilin

Sr. Producer

Adriana Laborde

Stop Motion Director & Director of Photography

Evan DeRushie

Vice President, Brand

Andy Shibata

VP, Strategy

Shelagh Hartford

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