The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
About the Work
Bloom Season rewrites the traditional playbook for business success by addressing the needs of diverse entrepreneurs. This inaugural issue focuses on the specific challenges that Black entrepreneurs face; isolation, alienation and mistrust, and was developed by Black writers, photographers, illustrators, film creators, entrepreneurs, and creatives. It's a community centered digital resource that provides guidance on starting, running and growing a business. It also provides perspective on striking the balance between professional and personal life, discussing important topics including mental health, avoiding burnout, working with your family, perfecting the pivot and discovering your third act.
Inspired by Afrofuturism, our design concept imagines a future for diverse entrepreneurs that is paved with possibilities and not roadblocks. It's a true representation of the richness, vibrancy and brightness of our audience and their experiences. Using an eclectic color palette, dynamic typography, vibrant illustration and empowering photography we've created a space where entrepreneurs of color feel authentically represented.
Inspired by Afrofuturism, our design concept imagines a future for diverse entrepreneurs that is paved with possibilities and not roadblocks. It's a true representation of the richness, vibrancy and brightness of our audience and their experiences. Using an eclectic color palette, dynamic typography, vibrant illustration and empowering photography we've created a space where entrepreneurs of color feel authentically represented.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Kin / New York
Client / Brand
Mailchimp
Project Manager
Brian Policard
Co-Founder
Kwame Taylor-Hayford
Sophie Ozoux
Creative Director / Design Director
Chris Cyran
Lead Creative Director, Brand
Christian Widlic
Photography Director / Senior Producer
Setareh Sarmadi
Senior Director of Brand Marketing
Michael Mitchell
Senior Director of Corporate Citizenship
Lain Shakespeare
Senior Manager, Editorial & Content
Alyson West
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