The One Show
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Nora's Joy
Agency CONILL ADVERTISING / Los Angeles + Toyota Motor North America, U.S.A. Inc + Pickle Music / Los Angeles + Passion Pictures / Los Angeles
Category
Craft / Animation
Annual ID
OS22_DE151M
About the Work
"Nora's Joy" tells the story of a young woman who has been bottling up her emotions for a long time until, in a moment of epiphany, she learned how to unlock her feelings. Then, she decided to share them with the world with the help of her Toyota Tacoma.
To give the spot the heartwarming touch it needed, we used oversized textures that make the animation feel tactile, giving a realistic look to things like wood, bricks, clothing. The snow was hand sculpted. To ad a special touch to it, we did a “2’s” animation, where only the second frame is animated when the first one stands still, giving it a stop motion feel. We used deep field effects to mimic the way a camera would capture the real tridimensional world. We mimicked bokeh lens, focusing on one object while the rest looks blurry to enhance the sense of depth, making it look more cinematic.
2022 Awards
Total Points: 3
Merit
Credits
Agency
CONILL ADVERTISING / Los Angeles
Client / Brand
Toyota Motor North America, U.S.A. Inc
Production Company
Passion Pictures / Los Angeles
Music / Sound Production Company
Pickle Music / Los Angeles
Chief Creative Officer
Gustavo Sarkis
Composer
Robert DiPietro
Creative Director
Claudio Vera
Director
Kyra & Constantin
Executive Creative Director
Veronica Elizondo
Executive Producer
Belle Palmer
Shannon Lewis
Isabella Wakley
Music Supervisor
Neil Cleary
Account Director
Courtney Corbett
Account Executive
Mariela Martinez
Account Supervisor
Callie Parish
Animation
Stuart Doig
Francisco Gracia
Alan Carabantes
Business Affairs Manager
Noel Gray
Engineer
Dario Calequi
Jacinto Gonzalez
Group Planning Director
Alejandro Oszust
Head of Production
Mike Turoff
Associate Creative Director, Art
Brunno Cortez
Associate Director, Broadcast Production
Krysta Rosales
Associate Media Director
Nancy Bueno-Shoats
Boardmatic/Animatic
Christina Conradi
CG Animator Supervisor
Aldo Gagliardi
CG Coordinators
Hannah Binney
Matthew Jenkerson
CG Supervisor
David David Watson
Character Design
Elena Dupressoir
Character Modeling
Antoine Linard
Marco Hakenjos
Chief Communications Officer
Chris Traina
Chief Strategy Officer
Laura Semple
Communication Lead, Multicultural Social Innovation
Sebastian Ontiveros
Communication Lead, Social Innovation
Matthew Sheldon
Compositing
Carlos Bohga
Charles Dockerill
Eric Venti
Roberto Garcia
Concept Art
Sam Klughertz
Creative Services Manager
Nora Puig de la Bellacasa
Director of Public Relations
Delia Lopez
Editing
Kingsley Bailey
Tim King
Grade Colourist
Denny Cooper
Group Account Director, Sports & Entertainment
Carlene Rowe
Group Media Director
William Formeca
Head of CG
Jason Nicholas
Integrated Marketing Operations, Cross-Tier Media Manager
Misty O'Neal
Integrated Marketing Operations, Media / Social Media Senior Analyst
Lenie Tumminia
Integrated Marketing Operations, Senior Media Manager
Angie White
Layout
Andy Lamb
Lighting & Rendering
Clarissa Valeix
Stuart Hall
Jose Luis
Estefania Hernandez
Farido Guzzo
Matte / Background Painting
Sylvain Sarrailh
Music Creative Director
Alexis Estiz
Previz
Eoin Coughlan
Thiabaud Clergue
Production Assistant
Agnes Walkowska
Rigging
Melina Mandon
Minimo
Senior Account Executive, Sports & Entertainment
Renatha Amador
Senior Art
Vinicius Sousa
Senior Copy
Laly Bosio
Senior Project Manager
Ruben Sierra
Senior Strategic Planner
Caroline Hayward
SFX & SIM
Luigi Salemme
Matt Evans
Colin Perrett
Social Content Supervisor
Elizabeth Guevara
Surfacing Modeling
Idris Honnor
Michael Hoeft
Ian Brown
SVP, Director of Project Management
Sandy Mayer
SVP, Director Social Media
Andy Nelson
Texturing
Sophie Blayrat
Clara Obeidi
Vehicle & Marketing Communications, General Manager
Scott Wracher
Vehicle & Marketing Communications, Manager
Tye Cannon
Vehicle & Marketing Communications, Planner
Clint Middleton
Vehicle & Marketing Communications, Senior Manager
Shawn Caso
VP, Director of Business Affairs
Valentina Dostal
VP, Director of Production
Carlos Barciela
VP, Management Director
Anabel Ordonez
VP, Media Director
Diana Stumvoll
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