The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Innovation & Transformation / Innovation in Design
Annual ID
OS22_DE158M
About the Work
Across the world, there are 250 million people with low vision, a condition defined by the World Health Organization as having an eyesight of less than 0.3 but greater than or equal to 0.05, even with the aid of correction tools. QD Laser is a company that developed Visirium, a low-level laser technology that projects images directly onto the retina. Using this technology, the company developed a glasses-like correction device for people with low vision. However, through interviews with the target demographic, the company realized that people with low vision do not necessarily seek to see clearly all the time. Based on this unexpected discovery, the company decided to develop a new device that better suited the needs of people with low vision: a camera that lets them capture those moments that they truly wish to see clearly. Another feature of this camera is that visually abled people can also use it, allowing the visually abled and people with low vision to share the same camera. The product enjoyed great interest from investors and other companies, leading to new funding and collaborations. The groundbreaking nature of the product, as well as high expectations for QD Laser's Visirium technology, has helped the company maintain a high share price since being listed on the Tokyo Stock Exchange in February 2021.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Dentsu Inc. / Tokyo
PR / Marketing Agency
INITIAL INC. / Tokyo
Production Company
AOI Pro. Inc. / Tokyo
Connection Inc. / Tokyo
Art Director
Osamu Takahashi
Creative Director
Takato Akiyama
Director
Kensaku Kakimoto
Photographer
Kensaku Kakimoto
Mami Koyama
Producer
Junichi Murata
Toru Anakubo
Artist
Manami Kakudo
Music Producer
Katsuya Yamada
Planner
Takato Akiyama
Sound Mixer
Hiroshi Watanabe
2nd Director
Satomi Inagaki
Business Producer
Hiroki Ochi
Colourist
Yoshiyuki Nishida
Ben Conkey
Lighting Director
Tetsu Moritera
Music Production Progress
Ken Yonezawa
Yuichi Shinpo
Offline Editor
Mina Tonobe
Online Editor
Kaho Magome
Post Production Producer
Teppei Kaneko
PR Manager
Tappei Uno
PR Planner
Shoko Nitta
Taishi Iwaki
Production Assistant
Na Zhao
Production Designer
Ryo Nobuka
Production Manager
Sakii Goutsu
Ren Yamamoto
Related Awards
