The One Show

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2022 One Show - Direct Marketing

Fearless Night

Agency TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt

Client HandsAway

Category

Out of Home / Billboards & Transit

Annual ID

OS22_DM003G

About the Work

Who has never been afraid to go home alone at night and therefore deserted the public space, thus being denied their right to move freely in the streets? According to a study, in most extreme cases, 26% of women and gender minorities refuse to go out alone at night. (source ONDRP 2018). In order to highlight this problem and to allow women and gender minorities to reclaim public space, the not for profit organization, HandsAway, which fights against sexist and sexual violence, continues its combat by launching the operation Fearless Night. The concept? To use digital illuminated billboards already present in the public space, by displaying white screens whose luminosity has been boosted by 20%, in order to light up the darkest and most frightening streets of Paris from 9pm to 7am. The association has decided to bring a positive but more than essential message of reappropriation of public space: the operation allows to re-launch the debate on the necessity for each and everyone to enjoy their freedom to circulate serenely in the street, whatever the time or place.

2022 Awards

Total Points: 45

Credits

Agency

TBWA\Paris / Boulogne-Billancourt

Post Production Company

\Else / Boulogne-Bilancourt

Director

Aaron Chervenak

Executive Creative Director

Benjamin Marchal
Faustin Claverie

Account Executive

Julia Montagu

Managing Director

Jonathan Serog

Project Manager

Lucile Dupuy

Editing & motion design

Nicolas Duval

Founder

Alma Guirao

Post Producer

Eleonore Girard

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