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2022 One Show - Direct Marketing

Shopping Inside Songs

Agency Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo

Client Magazine Luiza


Digital & Online / Ecommerce

Annual ID


About the Work

Magazine Luiza - better known as Magalu, is a Brazilian retail giant, a retail corporation valued atUS$31.5bn, with 1,000 physical stores. Since 2019, Magalu shifted its focus away from bricks-and-mortar to focus on developing its ecommerce business and positioning itself as a super-app. Our briefing was to promote Magalu's musical instrument marketplace for the first time, helping the company to raise awareness of its online offering while driving more customers to its app(even if only out of curiosity) and encouraging them to stay locked in its ecosystem. The timing couldn't have been better: with more people looking for a hobby or activity to relax and maintain mental health during quarantine, the interest and potential of sales of musical instruments has jumped. An offering like Shopping Inside Songs meets people’s needs for an entertaining experience while creating an easy way to shop for instruments.

2022 Awards

Total Points: 45



Ogilvy Brasil / Sao Paulo

Client / Brand

Magazine Luiza / São Paulo

Production Company

Modernista Creative Producers / São Paulo
Dirty Work Factory / São Paulo

Music / Sound Production Company

Jamute / São Paulo
Deezer Brasil / São Paulo

Chief Creative Officer

Felix del Valle

Creative Director

Mathias Almeida
Teco Cipriano

Executive Creative Director

Márcio Fritzen
Daniel Schiavon

Account Director

Roberta G. Meschiatti

Account Executive

Raíra Ferrabraz

Associate Creative Director

Breno Rodrigues

Branding Manager

Pedro Alvim

Corporate Communication Manager

Danubia Paraizo

Head of Advertising

Stefan Habergritz

Head of Art

Ricardo Leme Lopes

Head of Operations

Daniela Paris

Marketing & E-commerce Director

Rafael Montalvão

Media Director

Thiago Ferraz

Operations Manager

Tania Garcia

Photography Studio

Estúdio Boreal / São Paulo

Production Manager

Henrique Coleti

Streaming Platform

Deezer Brasil / São Paulo


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