The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Direct Marketing

VB Solar Exchange

Agency Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions

Client Carlton & United Breweries


Integrated Campaign

Annual ID


About the Work

Introducing the VB Solar Exchange, the world’s first energy program that allows the public to exchange their own solar energy for beer. That’s right, rather than selling their excess solar energy back to the grid for a fixed price (which is what currently happens for people with solar panels), people can now send it to VB and get a better price for their energy paid in beer. The launch was supported by a national TVC, animated film that explains the program, social, digital and dynamic OOH that displays how much beer Australians could be earning based on the weather in each state.

VB (Victoria Bitter) has been one of Australia’s most iconic beers since 1854.

Positive consumer sentiment and widespread conversation around VB’s solar initiative.
Increase interest in the brand.
Gain domestic and international earned media coverage.

2022 Awards

Total Points: 21



Clemenger BBDO Melbourne

PR / Marketing Agency

Clemenger PR

Client / Brand

Carlton & United Breweries (CUB)

Production Company

Betty Wants In.
The Jacky Winter Group

Music / Sound Production Company

Squeak E. Clean Studios

Post Production Company

Finish Productions


Joel Egan-DP

Art Director

Dal Evans de Almeida


Michael Hughes


Stephen Elliget

Chief Creative Officer

James McGrath


Dom Meehan

Director of Photography

Joel Egan

Executive Creative Director

Jim Curtis


Ben Sanders

Casting Agent

Peta Demartis

Casting Company

Studio P. Casting

General Manager - Carlton & United Breweries (CUB)

Jonny Berger

Head of Classic Brands

Hayden Turner

Head of Public Relations

Nick Zonnios

Marketing Manager - Victoria Bitters

Marc Lord

Senior Business Director

James Kerr
Lauren Hunt

Sound Engineer

Dee Gjested

Sound Producer

Alice Vanderway

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