The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2006 One Show - Advertising

AXE Shower Gel

Agency Bartle Bogle Hegarty / New York

Client Unilever - AXE


Consumer Television / :20 and Under - Campaign

Annual ID


2006 Awards

Total Points: 5



Production Company

HSI Productions

Art Director

Amee Shah
John Hobbs

Creative Director

William Gelner


Joe Public

Agency Producer

Lisa Gatto
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