The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Out of Home / P.O.P. & In-Store
Annual ID
OS22_DM028B
About the Work
Soacha is one of the largest municipalities in Colombia were hundreds of crimes happen every day. Despite Police do their best, justice is not achieved because criminals are not detected due to few security cameras. Because of this issue, spoken portraits are one of the most valuable resources to identify criminals but unfortunately, in Colombia they are still handmade and most of them just end as a meme. Also this process is so slow and FBI technologies to make them fast are not affordable for the country.
However, we found a technology whit very high levels of customization to create almost real characters in less time: video games. Seeking to improve the security indexes in the city, the Mayor Office of Soacha trained a portraitist expert in morphology to use video games as a working tool in order to create faster and more real spoken portraits.
In alliance with the National Police, we created more than 360 portraits in a month and distributed them on the streets inviting people of Soacha to report the offenders.
However, we found a technology whit very high levels of customization to create almost real characters in less time: video games. Seeking to improve the security indexes in the city, the Mayor Office of Soacha trained a portraitist expert in morphology to use video games as a working tool in order to create faster and more real spoken portraits.
In alliance with the National Police, we created more than 360 portraits in a month and distributed them on the streets inviting people of Soacha to report the offenders.
2022 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
Sancho BBDO / Bogota
Production Company
Flare / Bogotá
Music / Sound Production Company
Hastings Audio Network / Hamburg
Art Director
Camila Cabra
Rodrigo Hernández
Copywriter
Sebastián Suárez
Chief Creative Officer
Mario Andres Lagos Medicis
Sergio Leon
Creative Director
Diego Julian Rodriguez
Jerónimo Zapata
Editor
Ricardo Solano
Executive Creative Director
Andrés Luque
Daniel Calle
Jhonny Victoria
Account Director
Maria Clara Villegas
Planner
Paula Centeno
Chief Strategic Officer
Juan Camilo Laverde
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