The One Show
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Category
Physical Items
Annual ID
OS22_DM048M
About the Work
July 2021, Belgium experienced the most destructive floods in its history. The damage caused by the deluge was enormous: over 220.000 houses were destroyed (on a population of 11 million) but also tens of thousands of photos. Although these ruined photos do not represent a lot of financial value, their emotional value and the memories linked to these photos, are priceless. Briefing: how could Canon deliver a relevant and valuable contribution in the emotional recovery of the flood-affected area, in sync with its purpose. Solution: as it was a tragedy at the heart of what is Canon’s core business: photographs, Canon decided to initiate a heartwarming initiative, ReStory. A project designed to restore all flood damaged photos. Free of charge. A call for flood damaged photos was launched within the flood affected area. The call was done via a press release, a documentary, a local outdoor campaign, press ads and flyering in the most affected villages. People could fill in a form at www.restory.photo. A ReStory-team would then pass by, pick up the damaged photos and return them after 4 to 5 weeks. Free of charge. Tens of thousands of flood damaged photos were entered. The flood damaged photographs are restored to their original state as far as possible (at about 30% are too damaged to be able to restore, meaning that 70% of them CAN be restored!), using a drying and smoothing process, carefully cleaned with cotton swabs and then scanned and digitally processed. In total, so far, over a thousand pictures have been restored. And returned. Currently, and for the next few months, the restauration will continue to go strong. It’s fair to say that the Canon ReStory project truly touched the entire Belgian nation. Literally all national media covered the initiative, spreading a great deal of praise towards such a heartwarming and generous initiative to help Belgium emotionally recover from the toll taken by the devastating floods.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Happiness / an FCB alliance / Brussels
Chief Creative Officer
Geoffrey Hantson
Creative Director
Katrien Bottez
Designer
Emilie Wauthelet
Music Supervisor
Jaan Hantson
Photo Editor
Antoine Melis
Tom Vandewiele
Photographer
Stephane Opdenbosch
Producer
Dominique Turnbull
Account Director
Mattias Vermeire
Head of Production
Bart Vande Maele
Account Manager
Coline Hercot
Morgane Juget
Concept Provider
Gil Gauniaux
Thibaut Castaing
Country Director Benelux
Filip Vandenbempt
Director/Editor
Simon Schuurman
executive creative management
Karen Corrigan
Head of Design
Dries Lauwers
Labo
Object care / dendermonde
Print Producer
Pascal Delfosse
Psychologist
Lotte Smets
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