The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Physical Items
Annual ID
OS22_DM055M
About the Work
We transformed an ordinary delivery packaging into a platform for impact. By putting the messages from cardboard signs used by the homeless on delivery boxes, we helped their words reach tens of thousands of homes daily. We added a special feature so people can reuse the delivery boxes by sending clothes and other basics to the homeless for free.
2022 Awards
Total Points: 3
Merit
Credits
Internal / In-House Agency
YANDEX MAGIC CAMP / Moscow
Art Director
Kirill Kirillov
Chief Creative Officer
Mitya Meshcheryakov
Chief Marketing Officer
Daria Zolotukhina
Creative Director
Olga Veretinskaya
Producer
Daria Kosacheva
Project Manager
Ekaterina Polozhentseva
Senior Copywriter
Tatiana Kolotilova
Head of Brand
Ekaterina Nepomnyaschaya
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