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2022 One Show - Direct Marketing

Chicago Not In Chicago

Agency Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago

Client City of Chicago

Category

Experiential / In-Person Events

Annual ID

OS22_DM063M

About the Work

The City of Chicago wanted to advertise its new master brand platform ‘Chicago. City of Stories”. However, instead of telling Chicago stories in Chicago, we’ve decided to show that our stories go way beyond our borders. Why? Because Chicago has influenced most of the major cities across the Globe and only a few people know about it. That’s true, Chicago is truly a trailblazing city of firsts. We were the first city to ever have a skyscraper, we're home to house and electric blues music, we invented the first Ferris Wheel, American Cinema Industry, and even the first cellphone was created here. So, to tell all these stories, we’ve made the first Chicago tour in NYC to highlight that the big apple is full of Chicago inventions and contributions. A Chicagoan comedian guided the tour through sixteen landmarks and explained to New Yorkers how many things surrounding them originated in the windy city, like the Flat Iron Building, the World Trade Center, the Coffee Maker, and much more. But NYC wasn't the only target. The campaign with posters, films, and social content depicted how Chicago has influenced capitals worldwide, like London, Paris, Tokyo, and so many others. In the end, Chicago has become the talk of the town. Of every town. Our main film shows how Chicago has influenced NYC. However, Chicago has influenced all major cities across the globe. And to show that, all pieces of the campaign drove people to our website: ChicagoNotInChicago.com. There, besides taking a virtual tour in NYC, people could see how the city has been important to Berlin, Mexico City, São Paulo, and Tokyo cultures. Also, for the ones who wanted eventually visit Chicago, they could book their flights to the Windy City right on the website.

2022 Awards

Total Points: 3

Merit

Credits

Agency

Energy BBDO / Chicago

Design Firm

Black Madre

Client / Brand

World Business Chicago / City of Chicago

Production Company

Flare / Chicago

Chief Creative Officer

Josh Gross
Pedro Perez

Chief Marketing Officer

Michael Fassnatch

Creative Director

Andre Maciel

Director

Geoffrey Neal

Editor

Jenny Schaye

Executive Creative Director

Ioana Filip
Jonathan Fussell

Executive Producer

Jeff Davis
Mitch Monzon

Account Director

Billy Jones

Colorist

Ken Wald

Director of Marketing

Sky Patterson

Project Manager

Colleen Stone

Senior Art Director

Gabriel Barrea

Senior Copywriter

Z´é Baldin

Senior Designer

So A Ryu

Account Team

Fernanda Lemos
Tayna Boaventura

Associate Director, Project Manager

Caroline Helms

Chief of Staff

Alison Bouchard

Community Manager

Amaka Anwuta

Consumer Experience Director

Cori Johnson

Creative Director / Art Director

Rodolfo Fernandes

Creative Director / Copywriter

Ricardo Salgado

Deputy Director of Digital Strategy

Kikora Mason

Director of Creative Services

Erin Welsh

Director of Integration Strategy

Leah Gritton

Executive Director

Tina Castro

Executive Director of Music

Daniel Kuypers

Executive Post Producer

Jenny McDonald

Experience Design Director

Crista Conaty

Group Account Director

Jeremy Kanefsky

Head of Integrated Production

John Pratt

Integration Strategy Director

Tori Ofenlock

Motion Graphic Designer

Jaehyuk Choi

Post Producer

Lauren O'Machel

Senior Music Producer

Claire O'Connor

Sound Engineer

Ben Treimer

Web Developer

Derek Fansler

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