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2022 One Show - Direct Marketing

World of Excuses

Agency Wunderman Thompson / Melbourne + Activista

Client United Nations Development Programme


Digital & Online / Websites & Mobile

Annual ID


About the Work

We all have excuses for why we aren’t doing more to stop climate change. These excuses are the biggest threat to humanity. Like asteroids, they could destroy our only home. To propel people from apathy to action, the UNDP created ‘World of Excuses’, an interactive online experience that visualised the world’s most common excuses as asteroids hurtling towards Earth. Each user’s excuse was destroyed with plain and simple facts – including NASA and the IPCC – before they were given a tool to help them continue the conversation about climate action beyond the website. These tools included an Instagram filter that forced people to face the alarming facts of climate change, a Chrome Plugin called Thesaurus Rex - designed to uncomplicate the science of extinction by translating tricky terms, and a new take on ‘The Birds and The Bees’ story with a book that helps kids give their parents ‘the talk’ about why we need to phase out fossil fuels. Not only did the website help hundreds of thousands of people end their excuse for climate inaction, but it was covered by major news in 98 countries, garnered over 3,000 earned media mentions, and achieved 1 million website visits.

2022 Awards

Total Points: 3




Wunderman Thompson / Melbourne

Art Director

Lochie Newham


Jack Elliott


Annie House

Chief Creative Officer

Joao Braga

Chief Technology Officer

Martin Beecroft


Jimi Ayling

Executive Creative Director

Beto Fernandez
Paco Conde

Executive Producer

Helen Trickey


Danny Coleman

User Interface Designer

Chris Hyland

Senior Integrated Producer

Emma Donaldson

Technical Director

Marcus Collier

Client Lead

Paulina Embart

Senior Consultant

Nick Garrett

Senior Engagement Manager

Anna Parker

UNDP Associate Producer, Campaign Advocacy

Rebecca Webb

UNDP Associate Producer, Campaign Media

Gabriela Goldman

UNDP Director of Advocacy, Marketing & Communications

Anjali Kwatra

UNDP Global Engagement & Partnership Manager

Boaz Paldi

UX Designer

Isabelle Hooper
Maike Griessbach

UX/UI Director

Travis Weerts

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