The One Show
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Category
Digital & Online / Websites & Mobile
Annual ID
OS22_DM070M
About the Work
We all have excuses for why we aren’t doing more to stop climate change. These excuses are the biggest threat to humanity. Like asteroids, they could destroy our only home.
To propel people from apathy to action, the UNDP created ‘World of Excuses’, an interactive online experience that visualised the world’s most common excuses as asteroids hurtling towards Earth.
Each user’s excuse was destroyed with plain and simple facts – including NASA and the IPCC – before they were given a tool to help them continue the conversation about climate action beyond the website.
These tools included an Instagram filter that forced people to face the alarming facts of climate change, a Chrome Plugin called Thesaurus Rex - designed to uncomplicate the science of extinction by translating tricky terms, and a new take on ‘The Birds and The Bees’ story with a book that helps kids give their parents ‘the talk’ about why we need to phase out fossil fuels.
Not only did the website help hundreds of thousands of people end their excuse for climate inaction, but it was covered by major news in 98 countries, garnered over 3,000 earned media mentions, and achieved 1 million website visits.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Wunderman Thompson / Melbourne
Activista
Art Director
Lochie Newham
Copywriter
Jack Elliott
Writer
Annie House
Chief Creative Officer
Joao Braga
Chief Technology Officer
Martin Beecroft
Designer
Jimi Ayling
Executive Creative Director
Beto Fernandez
Paco Conde
Executive Producer
Helen Trickey
Producer
Danny Coleman
User Interface Designer
Chris Hyland
Senior Integrated Producer
Emma Donaldson
Technical Director
Marcus Collier
Client Lead
Paulina Embart
Senior Consultant
Nick Garrett
Senior Engagement Manager
Anna Parker
UNDP Associate Producer, Campaign Advocacy
Rebecca Webb
UNDP Associate Producer, Campaign Media
Gabriela Goldman
UNDP Director of Advocacy, Marketing & Communications
Anjali Kwatra
UNDP Global Engagement & Partnership Manager
Boaz Paldi
UX Designer
Isabelle Hooper
Maike Griessbach
UX/UI Director
Travis Weerts
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