The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Innovation & Transformation / Innovation in Experiential
Annual ID
OS22_EX010G
About the Work
Background
Despite progress on global energy targets, according to several global organizations, it is estimated that 840 million people are currently without access to electricity, hindering their ability to work beyond daylight hours, carry out essential tasks and stay connected to the wider world. With electricity demand expected to increase by 70% by 2035, and traditional fossil fuels estimated to be depleted in the next 52 years.
The goal was to create a device that can offer a free clean energy option to developing countries without access to electricity.
Strategy
World Health Organization reports that 840 million people are currently without access to electricity, hindering their ability to work beyond daylight hours, carry out essential tasks and stay connected to the wider world.
Insight: Governments, NGOs and private organizations around the world should be interested in seeking sustainable technology solutions for their specific coastal communities.
Key message: Clean energy innovation set to light up communities lacking electricity across the world.
Target audience: Governments, NGOs and private organizations.
Execution
In creating this forward-facing technology, E-Dina Colombia looked to the age-old traditions of the Wayúu, an indigenous community living on the remote La Guajira peninsula straddling the Colombian-Venezuela border. Although access to electricity is limited, the arid desert terrain is surrounded by the most powerful battery in the world: the sea. With the help of WaterLight, the Wayúu will transform an abundant natural resource into a safe, sustainable way to power their lives, from night fishing to charging mobile phones without the need to travel for miles, creating a sense of connection within the community and to the wider world.
2022 Awards
Total Points: 45
Gold Pencil
Credits
Agency
Wunderman Thompson / Bogotá
Animator
Nicolás Arevalo
Chief Creative Officer
Bas Korsten
Daniel Bonner
Daniel Payán
Dany Minaker
Sebastian Tarazaga
Creative Director
Felipe Santana
Giovani Leal
Gustavo Tovar
Lukas Vergel
Rene Rojas
Designer
Paula Ramirez Doncel
Director
Santiago Forteza
Director of Photography
Adrián Nogueira
Editor
Leonardo Vargas
Executive Creative Director
Diego Rodríguez
Pipe Ruiz Pineda
Executive Producer
Mathias Esmoris
Social Media Manager
Andrés Peña
Sound Designer
Ángela Blanco
User Experience Designer
Paula Lozano
Account Director
Natalia Grecco A
Account Executive
Alejandra Duarte
Chief Executive Officer
Julián A. Mercado
Project Manager
Luisa Páez
Industrial Designer & 3D Artist
Miguel Mojica
Music
Diego Caceres
PR Director
Jessica Hartley
UX Director
Ricardo Arévalo
Web Developer
Hector Andrés Suárez
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