The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Events / Stunts / Competitions / In-Person
Annual ID
OS22_EX030M
About the Work
Film festivals often feel pretentious, exclusive, and inaccessible to the general public. So, in order to invite people from all walks of life to The Chicago International Film Festival, we created a contextual out-of-home campaign that used short screenplays to narrate the everyday happenings of the city. The stars? Ordinary people.
We scripted life everywhere—from bus shelters and gas stations to daycares and dry cleaners. We even scripted our festival itself, surprising attendees with an interactive digital billboard that detailed the events of the evening in real time. By the end of the night, we’d written 72 live scripts about date nights, girls’ nights, and everything in between.
In the end, we gave our audience the most important role in the festival — and showed that every one of us has a story worth telling.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Ogilvy / Chicago
Client / Brand
Chicago International Film Festival / Chicago
Post Production Company
Sarofsky / Chicago
Art Director
Summers Ford
Copywriter
Hannah Lacava
Creative Director
Duarte Elvas
Designer
Lucia Vaughan
Sho Watanabe
Executive Creative Director
Dave Loew
Luis Gabriel Ramirez Arias
Erin Sarofsky
Executive Producer
Gayle McCormick
Steven Anderson
Group Creative Director
Hital Pandya
Producer
Mackenzi Schumann
Andrew Rosenstein
Account Director
Lindsay Hrack
Line Producer
Stefanie Blau Spiegel
Animator/Designer
Andrei Popa
Cinema/Chicago & the Chicago International Film Festival Artistic Director
Mimi Plauche
Cinema/Chicago & the Chicago International Film Festival Managing Director
Vivian Teng
Cinema/Chicago & the Chicago International Film Festival Marketing Manager
Andrew Van Beek
Content Creative Director
Kyle Obriot
Creative Director, Design
Connor Fleming
Deputy Chief Creative Officer, Worldwide
Joe Sciarrotta
Executive Committee member of the Cinema/Chicago Governing Board & the President of Mitten, Inc.
Mark Mitten
Executive Design Director
Gabe Usadel
Finishing
Cory Davis
Jamie Gray
Print Producer
Ami Walters
Production
Ogilvy / Chicago
Production Manager
Andrea Raby
Mary Munez
Senior Editor
Christopher Mines
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