The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Events / Stunts / Competitions / In-Person
Annual ID
OS22_EX031M
About the Work
In Brazil, transgender people have a very hard time getting their names changed on their documents. Only because changing your registered name is expensive and has a lot of red-tape and prejudice involved. At Starbucks, anyone who orders a drink has your name written on the cup without any question. So, to truly help them, we've transformed our store into a notary office. To legally change their names free of charge and with the full support they deserve. As result, in a single day, the number of requests was 7x higher than the annual average in São Paulo.
2022 Awards
Total Points: 3
Merit
Credits
Agency
VMLY&R / São Paulo
Production Company
Lexique / São Paulo -
Piloto / São Paulo -
Music / Sound Production Company
StudioTesis -
Art Director
Pedro Assis
Rick Abreu
Copywriter
Breno Oliveira
Chief Creative Officer
Rafael Pitanguy
Creative Director
Rafael Gil
Rodrigo Almeida
Isabelle de Vooght
Editor
Pedro Soares
Executive Producer
Natalia Souza
Motion Designer
Ivan Falcão
Rafael Campos
Producer
Uni Correa
Deborah Garcia
Thais Gordon
Product Manager
Natassia Santoro
Karina Rios
Agency Production Team
Camila Naito
Anderson Rocha
Art Buyer
Mariana Resende
Monica Beretta
Chief Business Officer
Leonardo Balbi
Client Services
Paula Fernandes
Head of Agency Production
Nicole Godoy
Portrait Photographer
Autumn Sonnichsen
PR
Jefferson Guimarães
Sound Producer
Henrique Racz
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