The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Events / Stunts / Competitions / In-Person
Annual ID
OS22_EX032M
About the Work
Burger King and Netflix brought together their two most iconic products: the Whopper and Money Heist. Using NFC technology (Near Field Communication), we created an experience so that everyone could join the gang of thieves and steal a burger. We seeded hundreds of OOHs with thousands of Whoppers that people could steal from the digital billboards using their smartphones, and then redeem them at a Burger King.
When someone walked up to one of our billboards and tapped the Whopper with their phone,
the NFC chip inside the sign sent a signal to the server to make the burger appear on the smartphone and disappear on the sign immediately.
Through the Burger King app we let people know how many Whoppers were left and where they were located. When they were near a Whopper still available to be stolen, the app sent them a notification
2022 Awards
Total Points: 3
Merit
Credits
Agency
We Believers / New York
Digital Agency
The Pasto / Buenos Aires
Client
Alexandre Antonello
Barbara Regis
Iwo Zakowski
María Clara Buceta
María Luz Fochezato
Nerina Baldassarre
Nicolás Iribarne
Facundo Mele
Ignacio Dantas
Production Company
The Movement by Landia / Buenos Aires
Chief Creative Officer
Gustavo Lauria
Director
Kevin Zeta
Director of Photography
Vanina Falcone
Producer
Verónica Z
Account Director
Nallely Recinas
Head of Production
Marcia Jaes
Project Manager
Paloma Davila
Creative Coordinator
Rocio Fernandez Sasso
Creative Director & Art Director
Fernando Serra
Creative Director & Copywriter
Nicolas Centroni
Director of Operations
Natalia Gamarra
EP
Juan Manuel Cuervo
Head of Client Services
Jose Quijano
Lead Engineer
Agustin Mende
Music House
Julian Principe
Postpro / vfx
N4rf & Teo Palvi
Sound Design & Mix
Bamba
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