The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Events / Stunts / Competitions / Virtual
Annual ID
OS22_EX034M
About the Work
Burger King were launching their messiest burgers to date, the Gourmet Kings. So to get burger lovers dripping with excitement, and to save them from accidentally wearing the burger all down their front, we thought, what if they were wearing it in the first place?
Introducing The Fall Collection, a line of limited-edition shirts designed to hide spills from the Gourmet Kings, because the pattern is composed of the very same ingredients. Meaning any drips, drops or dollops blend right in. In other words, the world’s first burger camouflage. #SauceCouture
We collaborated with famed Yeezy designer Katie Eary to create this mess-proof banger of a shirt, so customers wearing it could literally drip with sophistication.
2022 Awards
Total Points: 3
Merit
Credits
Agency
BBH / London
Art Director
Callum Prior
Copywriter
Marc Rayson
Chief Marketing Officer
Katie Evans
Creative Director
Felipe Guimaraes
Editor
James Devonport
Executive Creative Director
Helen Rhodes
Photographer
Scarlett Carlos Clarke
Producer
Lauren Daniels
Strategist
Laura Casado Cisa
Account Executive
Zimini Fongho
Senior Account Director
David White
Strategy Director
Saskia Jones
Account Manager
Laura Huber
Artworker
Nigel Pullum
Assistant Producer
Beth Mechem
Brand & Communications Director
Soco Nunez
Branding & Marketing Manager
Suzi Hoy
Fashion Printer
Clothsurgeon
Head of Art Production
Aine Donovan
Interactive Designer
Josh Bailey
Print Designer
Katie Eary
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