The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Experiential & Immersive

The Fall Collection

Agency BBH / London

Client Burger King UK


Events / Stunts / Competitions / Virtual

Annual ID


About the Work

Burger King were launching their messiest burgers to date, the Gourmet Kings. So to get burger lovers dripping with excitement, and to save them from accidentally wearing the burger all down their front, we thought, what if they were wearing it in the first place? Introducing The Fall Collection, a line of limited-edition shirts designed to hide spills from the Gourmet Kings, because the pattern is composed of the very same ingredients. Meaning any drips, drops or dollops blend right in. In other words, the world’s first burger camouflage. #SauceCouture We collaborated with famed Yeezy designer Katie Eary to create this mess-proof banger of a shirt, so customers wearing it could literally drip with sophistication.

2022 Awards

Total Points: 3




BBH / London

Art Director

Callum Prior


Marc Rayson

Chief Marketing Officer

Katie Evans

Creative Director

Felipe Guimaraes

Executive Creative Director

Helen Rhodes


Scarlett Carlos Clarke


Lauren Daniels


Laura Casado Cisa

Account Executive

Zimini Fongho

Senior Account Director

David White

Strategy Director

Saskia Jones

Account Manager

Laura Huber


Nigel Pullum

Assistant Producer

Beth Mechem

Brand & Communications Director

Soco Nunez

Branding & Marketing Manager

Suzi Hoy

Fashion Printer


Head of Art Production

Aine Donovan

Interactive Designer

Josh Bailey

Print Designer

Katie Eary

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