The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Brand Installations
Annual ID
OS22_EX041M
About the Work
In 2021, CORONA needed to launch its new formula: It is now made with 100% natural ingredients. It turns out that Nature itself gave us the answer to do it: If we were going to launch a beer made with 100% natural ingredients, why didn’t we do it in a place made with 100% natural materials as well? Then, ‘THE NATURAL BAR’ was born. For the first time ever, an experience for a brand was designed and built 100% with ingredients from nature, just like the product (not even one artificial or man-made material was used), and went back to nature, without leaving any trace on it.
2022 Awards
Total Points: 3
Merit
Credits
Agency
DAVID / Bogotá
DAVID / Madrid
Post Production Company
Salvación Studio / Bogotá
Art Director
Felipe Antonioli
Julián Olivares
Copywriter
Luis Giraldo
Chief Creative Officer
André Toledo
Carlos Andrés Rodríguez
Pancho Cassis
Saulo Rocha
Director
Miguel Herrera
Editor
Manuel Gavilán
Oscar Moreno
Music Supervisor
Diego Caceres
Producer
Claudia Tafur
Head of Production
Diego Ossa
Managing Director
Juan Pablo García
CORONA Brand Manager
Gerth Stepan
CORONA Global Communications Director
Miguel Merino
CORONA Global Vice President
Felipe Ambra
CORONA Marketing Director Europe
Jessica McGeorge
CORONA Marketing Director UK
Liz Hemus
CORONA Marketing Manager UK
Ruta Ambrasaite
CORONA Senior Brand Manager
Marina Barros
Rowan Chidgey
Design Coordinator
Laura Harrison
Design Executive Director
Marcel Palacio
GLOBAL BRANDS Marketing Director
Ivanna Ledesma
Insights
Yaneth Bolaños
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