The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Experiential & Immersive


Agency DDB Canada / Toronto + Alfredo Films / Toronto + Sauce Digital / Toronto + Vapor Music / Toronto

Client OBHS (Ontario Black History Society)


Physical Products

Annual ID


About the Work

Canadians only ever learn their history one way - from the perspective of predominantly white men - even though Black people have lived in Canada for over 400 years. To raise awareness of this issue with the policymakers that control the curriculum, the Ontario Black History Society took real Grade 8 history textbooks and “Blacked Out” all of the non-Black history. Of the 255 pages, only 13 remained. Copies of the redacted textbooks were sent to politicians, policymakers, and activists, so they could see the problem for themselves.

2022 Awards

Total Points: 3




DDB Canada / Toronto

Production Company

Alfredo Films / Toronto

Music / Sound Production Company

Vapor Music / Toronto

Post Production Company

Sauce Digital / Toronto


Allie Keith


Alexander Henry

Executive Creative Director

Tony Miller
Craig Ferguson
Erin Kawalecki

Account Supervisor

Alexa Prest

Associate Creative Director

Allie Keith
Dan Szczepanek

Audio Director

Ted Rosnick

Group Account Director

Laura Rodriguez

Integrated Producer

Vivian Poon

SVP, Managing Director

Megan Hardisty

VP, Head of Strategy

Graham Candy

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