The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Craft / Art Direction
Annual ID
OS22_EX060M
About the Work
The first experience where simply attending helped protect the ocean
The ocean plastics crisis has reached a tipping point. So, with the help of longtime partner Conservation International, SC Johnson created The Blue Paradox, an immersive interactive experience in London that would help protect 1 sq km of ocean for everyone who attended.
Built inside the largest shopping mall in Europe, the mesmerizing multi-room spectacle took visitors deep beneath the surface of the ocean plastics problem. The intent was to bring much-needed attention to the tipping point our oceans are facing and how it will require the collective efforts of all of us – businesses, governments, and individuals – if we hope to turn the tide.
Inside the experience, an infinity room, featuring a 360-degree, multiple-story video screen, introduced visitors to the immense power and majesty of the ocean, while geo-focused data visualizations brought to life the rate in which plastic particles enter our oceans in real time.
The only way we can solve the ocean plastics crisis is together. We must change how we produce, use, reuse, and recycle plastic, as well as use more alternative materials.
This first-of-its-kind underwater world of living, breathing data culminated with interactive ways to calculate plastic footprints, take a pledge and make real, tangible change. Inspiring others to help preserve our great oceans by joining SC Johnson in their vision of a waste-free world.
The ocean plastics crisis has reached a tipping point. So, with the help of longtime partner Conservation International, SC Johnson created The Blue Paradox, an immersive interactive experience in London that would help protect 1 sq km of ocean for everyone who attended.
Built inside the largest shopping mall in Europe, the mesmerizing multi-room spectacle took visitors deep beneath the surface of the ocean plastics problem. The intent was to bring much-needed attention to the tipping point our oceans are facing and how it will require the collective efforts of all of us – businesses, governments, and individuals – if we hope to turn the tide.
Inside the experience, an infinity room, featuring a 360-degree, multiple-story video screen, introduced visitors to the immense power and majesty of the ocean, while geo-focused data visualizations brought to life the rate in which plastic particles enter our oceans in real time.
The only way we can solve the ocean plastics crisis is together. We must change how we produce, use, reuse, and recycle plastic, as well as use more alternative materials.
This first-of-its-kind underwater world of living, breathing data culminated with interactive ways to calculate plastic footprints, take a pledge and make real, tangible change. Inspiring others to help preserve our great oceans by joining SC Johnson in their vision of a waste-free world.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Ogilvy / Chicago
PR / Marketing Agency
FleishmanHillard / London
Production Company
Radical Media / Chicago
Media Distribution Company
Omnicom Media Group
Art Director
Silas Helm
Creative Director
Scott Larson
Steve Hahn
Executive Producer
Mike Diedrich
Account Supervisor
Emily Holzberg
Deputy Chief Creative Officer, Worldwide
Joe Sciarrotta
Director, Content
Christine Busby
Director, Social
Eileen Campos
Executive Group Director
Zac Rosenberg
Experiential Producer
Katie Shutt
Global CMO & Chief Growth Officer
Philip Heimann
Global Group Creative Director
Tereasa Surratt
Senior Brand Strategist
Elise Alverson
Senior Editor
Matt Golin
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