The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Film

For When It's Time

Agency Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut

Client Mars Wrigley / Extra Gum


Online Films & Video / Long Form - Single

Annual ID


About the Work

With the world’s population stuck inside due to a global pandemic, there was a major drop in social interactions and with it the need to freshen your breath with gum. One very long year later, we found ourselves on the verge of an opportunity, a global and cultural phenomenon: our re-emergence. Enter our film for Extra. We wanted to dramatize just how joyous our return to the world could be. So we crafted a storyline that hit close to home, reminding people that when it’s time to put on jeans and get close again you’re going to need to something to freshen up first: Extra Gum.

2022 Awards

Total Points: 45



Energy BBDO / Chicago

Client / Brand

Mars Wrigley

Production Company


Post Production Company

Final Cut

Chief Creative Officer

Josh Gross
Pedro Perez


Nick Ball

Director of Photography

Seamus McGarvey


Jeff Buchanan

Executive Creative Director

Kenny Blumenschein

Account Director

Lauren Randall

Account Executive

Emma Rehnberg

Account Supervisor

Lucie Lavard

Assistant Editor

Sophie Solomon


Ricky Gausis

Head of Production

Ana Orrach

Managing Director

Lianne Sinclair

Project Manager

Kate Gothing

3D Motion Designer

Jaehyuk Choi

Assistant Audio Engineer

Amanda Fuentes

Assistant Colorist

Sam Ziaie

Audio Engineer

Terressa Tate


Alex Zhao

Director of Production Services

Frank Tavolino

First Assistant Director

Max Morales

Global Deployment Director

Katherine Vicari

Global Deployment Manager

Elle O'Malley

Global Strategy Director

Ryan Smith

Group Talent Manager

Mariellen Golfis

Head of Design

Hung Vinh

Head of Integrated Production

John Pratt

Music Business Coordinator

Karolina Barej

President / Executive Producer

David Zander

Production Designer

Veronica Romero

Senior Business Manager

Gina Stevanovich

US Managing Director

Justin Brukman

Wardrobe Stylist

Sol Montalvo

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