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2022 One Show - Film

Independent Journalism for an Independent Life - Jordan

Agency Droga5 / New York + The New York Times + LFR Productions / New York + Cut+Run / New York

Client The New York Times

Category

Television & VOD / Long Form - Single

Annual ID

OS22_FI016S

About the Work

This campaign turns the focus onto New York Times readers for the first time, showing that what you read can inspire who you are. For this film, we look to tell the story of one subscriber, Jordan, celebrating the point where his curiosity collides with our independent journalism—helping to inspire his rich, unique and interesting life. The film paints a portrait of Jordan through New York Times headlines, using journalistic imagery, typographic sound design and shot footage to 'fill the screen with life'. Toggling between static imagery and moving image—journalism and life—we use Times imagery to punctuate key moments in the story, and vibrant full-bleed footage of Jordan to reflect the depth and richness of his life. Every live moment was thoughtfully captured to immerse you in Jordan’s world, all while maintaining the legibility of the headline overlay. The headlines themselves are threaded together from the stories Jordan has read—capturing who he is, how he thinks and how his experience with The Times has helped shape his independent life. The words come together in a rhythmic prose supported by the voice of Jordan himself, bringing you in even closer to his world. A unique soundscape helps reflect Jordan's personality, weaving SFX into the tapestry of his life to add more context to his story, make it richer, and illustrate how deeply his life collides with our independent journalism. Just like his life, Jordan’s film is dense with layers, meaning and idiosyncrasies. All these dimensions come together to give you a better understanding of how central our journalism is to the identity of its readers.

2022 Awards

Total Points: 21

Credits

Agency

Droga5 / New York

Client / Brand

The New York Times

Production Company

LFR Productions / New York

Music / Sound Production Company

Wave Studios / New York

Post Production Company

Cut+Run / New York
The Mill / New York

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