The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Film


Agency Apple Marcom + Elastic / Santa Monica

Client Apple


Online Films & Video / Long Form - Single

Annual ID


About the Work

The Anthem film launched the Apple Watch 911 campaign that included a total of four spots. Using three real 911 recordings, this film was designed to show how Apple Watch has the ability to get you the help you need when you are unable to reach or unable find your iPhone. This film first aired on broadcast television during high impact media moments and is viewable on the Apple YouTube channel.

2022 Awards

Total Points: 21


Internal / In-House Agency

Apple Marcom

Post Production Company

Elastic / Santa Monica

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