The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Online Films & Video / Long Form - Single
Annual ID
OS22_FI020S
About the Work
The world is going through a lot of changes, and things can get pretty confusing.
That's why it's the perfect time to promote our most confusing Whopper: The Impossible Whopper: 100% Whopper, 0% meat.
Confused? Let us explain:
In this witty film, a voice over makes a series of observations about how confusing the times we live in are. In each vignette, the narrator ironically comments on events we can all relate to with a mix of surprise and resignation. In the end, one more person is confused but now because of the taste of the Impossible Whopper.
2022 Awards
Total Points: 21
Silver Pencil
Credits
Agency
DAVID / Madrid
Client / Brand
Burger King / Miami
Production Company
MJZ / Los Angeles
Music / Sound Production Company
Pickle Music / New York
Art Director
Pedro Sattin
Copywriter
David Krueger
Guillermo Aliaga-Pueyrredón
Chief Creative Officer
Pancho Cassis
Composer
Alexis Estiz
Dario Calequi
Creative Director
Fred Bosch
David Krueger
Director
Juan Cabral
Director of Photography
Leandro Filloy
Editor
Emiliano Fardaus
Executive Creative Director
Saulo Rocha
And´ré Toledo
Executive Producer
David Zander
Emma Wilcockson
Flora Fernandez Marengo
Producer
Natalia Mussolana
Lupita Alvarez
Chief Operating Officer
Sylvia Panico
Head of Production
Alejandro Falduti
Performer
Edward Robinson
Color Grade
Alejandro Armaleo
Creative Producer
Alexis Estiz
First Assistant Director
Matias Boldt
Group Account Director
Lucila Mengide
Stefane Rosa
Head of Account Management
Luiza Prata Carvalho
Post Producer
Julieta Fernández Castagnino
Production Designer
Sebastian Orgambide
VFX Supervisor
Jonathan Monroig
Wardrobe Stylist
Sol Montalvo
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