The One Show

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2022 One Show - Film

Confusing Times

Agency DAVID / Madrid + BURGER KING / Miami + MJZ / Los Angeles + Pickle Music / New York

Client Burger King


Online Films & Video / Long Form - Single

Annual ID


About the Work

The world is going through a lot of changes, and things can get pretty confusing. That's why it's the perfect time to promote our most confusing Whopper: The Impossible Whopper: 100% Whopper, 0% meat. Confused? Let us explain: In this witty film, a voice over makes a series of observations about how confusing the times we live in are. In each vignette, the narrator ironically comments on events we can all relate to with a mix of surprise and resignation. In the end, one more person is confused but now because of the taste of the Impossible Whopper.

2022 Awards

Total Points: 21



DAVID / Madrid

Client / Brand

Burger King / Miami

Production Company

MJZ / Los Angeles

Music / Sound Production Company

Pickle Music / New York

Art Director

Pedro Sattin

Chief Creative Officer

Pancho Cassis

Creative Director

Fred Bosch
David Krueger


Juan Cabral

Director of Photography

Leandro Filloy

Executive Creative Director

Saulo Rocha
And´ré Toledo

Chief Operating Officer

Sylvia Panico

Head of Production

Alejandro Falduti


Edward Robinson

Color Grade

Alejandro Armaleo

Creative Producer

Alexis Estiz

First Assistant Director

Matias Boldt

Group Account Director

Lucila Mengide
Stefane Rosa

Head of Account Management

Luiza Prata Carvalho

Post Producer

Julieta Fernández Castagnino

Production Designer

Sebastian Orgambide

VFX Supervisor

Jonathan Monroig

Wardrobe Stylist

Sol Montalvo


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