The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Film

Holiday - Saving Simon

Agency TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles

Client Apple


Online Films & Video / Long Form - Single

Annual ID


About the Work

Our goal was to make a holiday film that felt like a children’s book brought to life through the lens of iPhone 13 Pro. This was a story for the family, shot by an iconic Hollywood family, father and son directors Jason and Ivan Reitman who took advantage of all the iPhone 13’s new features. We created a story about an unbreakable bond of friendship between our main character and her snowman “Simon” as she does all she can to keep him from melting from one holiday season to the next. We wanted the perfect balance of emotion and comedy, showing the lengths our badass would go to to save her friend. We also wanted to nod to the fact that this was a year when a lot of us were finally reconnecting with family in person. Our end line subtly encapsulates that feeling with a sense of celebration and optimism the world needed.

2022 Awards

Total Points: 9



TBWA\Media Arts Lab / Los Angeles

Production Company

Bob Industries / Los Angeles

Post Production Company

Exile Edit / Los Angeles

Media Distribution Company

OMD / Los Angeles


Iain Nevill

Chief Creative Officer

Brent Anderson

Executive Creative Director

Chuck Monn
Greg Greenberg

Executive Producer

Randall Pomeroy

Music Supervisor

Liz Pfriem

Associate Creative Director

Lindsay Cecero
Will Decher

Senior Producer

Josh Christman

Group Strategy Director

Sam Matthews

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