The One Show
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Holiday - Saving Simon
Agency TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles
Category
Online Films & Video / Long Form - Single
Annual ID
OS22_FI033B
About the Work
Our goal was to make a holiday film that felt like a children’s book brought to life through the lens of iPhone 13 Pro.
This was a story for the family, shot by an iconic Hollywood family, father and son directors Jason and Ivan Reitman who took advantage of all the iPhone 13’s new features.
We created a story about an unbreakable bond of friendship between our main character and her snowman “Simon” as she does all she can to keep him from melting from one holiday season to the next.
We wanted the perfect balance of emotion and comedy, showing the lengths our badass would go to to save her friend.
We also wanted to nod to the fact that this was a year when a lot of us were finally reconnecting with family in person. Our end line subtly encapsulates that feeling with a sense of celebration and optimism the world needed.
2022 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
TBWA\Media Arts Lab / Los Angeles
Production Company
Bob Industries / Los Angeles
Post Production Company
Exile Edit / Los Angeles
Media Distribution Company
OMD / Los Angeles
Copywriter
Iain Nevill
Chief Creative Officer
Brent Anderson
Executive Creative Director
Chuck Monn
Greg Greenberg
Executive Producer
Randall Pomeroy
Music Supervisor
Liz Pfriem
Associate Creative Director
Lindsay Cecero
Will Decher
Senior Producer
Josh Christman
Group Strategy Director
Sam Matthews
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